December, 2014

article thumbnail

Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

Deirdre Breakenridge

'New hashtags are surfacing every day. From the popular community tweet chats to the breaking news and trending hashtag topics, these aggregated conversations certainly have captured our attention. I was recently introduced to Laurie Paolone by my friends at the Social Network Station. Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags.

article thumbnail

9 Ways to Up Your PR Game

Onclusive

'Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. These shifts include everything from the implications of brand journalism on the PR function to the … Continued.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rotman School of Management’s PR Fail

ReimaginePR

'So the Rotman School of Management had to pull an assignment from its first year MBA program because the narrative it used to illustrate a problem was unabashedly sexist. In the assignment, a fictional young woman, Elle, was too distracted by sparkly jewelry and designer shoes to put her girly-mind to understanding the compensation packages offered to her by Tiffany and Co. for the job she would soon accept (but only for a time because she has plans to go have babies in the Hamptons!).

article thumbnail

Social Media Strategy Template

The Proactive Report

'Download the PDF of the Social Media Strategy Template here. [link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013.

article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

'By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather. I mean, we live on the Gulf Coast of Florida, right in the prime hurricane zone. Yet, I hear all of the excuses – somehow, we are immune to the effects of a hurricane because of some Native American blessing or our unique geography.

More Trending

article thumbnail

Making the Job Search Easier: Q&A Interview with the Founder of Endless Job Offers

Deirdre Breakenridge

'I met John Muscarello, founder of Endless Job Offers , a few years ago. We immediately established a mentor (me) / mentee relationship. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog.

article thumbnail

5 PRedictions for 2015

Onclusive

'With 2014 quickly rolling to a close, it’s about that time for everyone and their mother to bust out their crystal ball and make industry predictions for the coming year. Not one to buck the trend, we’re (#obviously) going to … Continued.

Education 392
article thumbnail

Blackberry Continues to Struggle

Ronn Torossian

'Q3 2014 was not kind to BlackBerry , once again. The company expected a drop in quarter 3, but a larger than projected drop has stock prices falling and management searching for answers. Worse, the missed sales projections included a [.]. The post Blackberry Continues to Struggle appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Agency 220
article thumbnail

Tips for Getting your Tech News Covered in China

Flack's Revenge

'As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) – for her thoughts on the matter. We compared notes, and the result was reflected in the above post.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

TCIP #029 – Managing the Law Enforcement Crisis Post Ferguson and New York with Captain Chris Hsiung, Tim Burrows and Louis Hayes

Melissa Agnes

'Welcome to episode #029 of The Crisis Intelligence Podcast, with Melissa Agnes, Captain Chris Hsiung, Tim Burrows and Louis Hayes. Law enforcement, as an industry in the United States in particular, is in the midst of a major crisis. Between what happened in Ferguson, New York, Phoenix, Cleveland, California… this crisis continues to spiral out of control with the divide between community and police continuing to grow.

Crisis 264
article thumbnail

5 Essentials of an Effective Content Marketing Strategy

Polaris

'Content marketing is all the rage nowadays. From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.

article thumbnail

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

Deirdre Breakenridge

'On Season 9 of the Real Housewives of Orange County, the ladies gathered with their significant others for an ugly sweater Christmas party. Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. They’re great conversation starters and the more outrageous you look, the better. If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves.

article thumbnail

7 years of Intelligibility

Onclusive

'Happy between week: the most highly anticipated time of year for yours truly. I’m not sure if it’s the lull in work tasks post Chrismukkah, or the anticipation for “starting anew”…but whatever the case, I love this particular time of … Continued.

article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

'THIS animation – it’s hilarious!! The plunger part in particular is laugh-until-your-belly-hurts-and-you-snort funny. I totally love it. Post by Carrie Morgan. On a similar note, how are we supposed to resist all of the holiday yumminess that surrounds us every breathing moment!?! It’s impossible. I need that fishbowl stuck on MY head!

article thumbnail

PR In China: the Latest Hits (and Misses)

Flack's Revenge

'The Daily Show. Get More: Daily Show Full Episodes , Indecision Political Humor , The Daily Show on Facebook. Next week I will be posting the second part of the series Tech PR in Asia: Myths and Misconceptions. The first post was about the distorted view many have about Asian (and Chinese, in particular) media. As I said, those who are not savvy in this area might think that China is a very buttoned down place, and that the government pulls all the strings.

article thumbnail

Issue? Crisis? What’s The Difference and Why Is It Important?

Melissa Agnes

'By Tony Jaques. It’s a major mistake to treat issue and crisis as interchangeable terms. Not only do they have very distinct meanings, but they need a different management response. Of course they are closely related. Issues can be the warning signs that a crisis is possible. And issue management can be regarded as a powerful tool for crisis prevention.

Crisis 249
article thumbnail

Pinterest Versus Instagram: Which One is Best For Your Brand?

Polaris

'I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone. Whether you work for a large or small company, this debate is important for your brand. Pinterest and Instagram are great ways for organizations to connect with customers.

Pinterest 196
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

FTC Social Disclosure Rules

The Proactive Report

'Last week’s FTC / Deutsch LA settlement sent shivers p many a PR spine. Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. Referring to the Deutch LA email to employees asking them to tweet about the new PS Vita with the hashtag #gamechanger.

article thumbnail

How PRTech is reseeding the PR Landscape

Onclusive

'This week we let go of our blog reins. Mostly because we don’t like to talk about ourselves, but also because we recently met an impressive young women named Alexis Anthony whose PR prowess deserves some love. Rebekah met Alexis … Continued.

article thumbnail

Five Signs You’re Too Focused on Meaningless Vanity Metrics

Rock the Status Quo

'There’s nothing cuter than a puppy (or kitten!) chasing its own tail. Around and around, the silliness of it all is delightfully young and pointless. But it isn’t so funny if you’re chasing your own tail in a business setting , and nothing exemplifies this more than pursuing vanity metrics. So what are vanity metrics? Ones that feed the ego or build audience but are missing an actionable return on your investment.

article thumbnail

Create New Social Media Rules for 2015

Shift Communications

'In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. To give those marketers a “social media rules” book, we looked back to an oldie but goodie: the 80/20 rule , this version existed way before social media and marketing as we know it today, and was applied to effort.

article thumbnail

Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

article thumbnail

Q&A with Deirdre Breakenridge about her New Radio Show, Women Worldwide

Melissa Agnes

'My friend and colleague, Deirdre Breakenridge, CEO of Pure Performance Communications , has launched an amazing initiative in collaboration with The Social Network Station , a radio show broadcasted out of Las Vegas, Nevada. The initiative is to empower women by giving them a voice and a platform via 50 Internet radio shows, called #50Shows. One of these #50Shows is Deirdre’s show, Women Worldwide.

Radio 238
article thumbnail

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

'The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises.

B2C 194
article thumbnail

Visual Content Will Rule in 2015

The Proactive Report

'As the year draws to a close we’re all thinking about 2015. How much of your content plan is visual? Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Adding a photo to your to tweets can boost re-tweets by 35%. If your team is not yet conversant with the latest visual content tools, and able to produce an eye-catching image quickly and easily, you have two choices: Invest in visual content tr

Training 157
article thumbnail

5 social media marketing predictions for 2015 that are flat-out wrong

Communications Conversations

'It’s that time of year. Yes, those 2015 trends/prediction posts are just starting to roll out. And man, I’ve already had my fill. Between the all-too-tired and predictable (2015 is the year of mobile!) to the ridiculously far-fetched (augmented reality will TRANSFORM PR in 2015!), I’m already fairly sick of 99% of these posts. However, a few predictions have caught my eye.

article thumbnail

7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

article thumbnail

Free eBook: How To Pitch Media

Rock the Status Quo

'Happy holidays, everyone! I hope you are spending time with family and loved ones, or doing something that brings you joy and/or peace. To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Just click here or on the image to open the PDF.

eBook 172
article thumbnail

How To Use Twitter Analytics

Shift Communications

'For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter offers its own analytics tool that provides insight into your activity on the platform.

Analytics 163
article thumbnail

TCIP #030 – Cyber Investigation When The Hi-Tech World Turns Ugly with Chris Anderson and Bruce Anderson

Melissa Agnes

'Welcome to episode #030 of The Crisis Intelligence Podcast, with Melissa Agnes, Chris Anderson and Bruce Anderson. As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. For the first time in history, we are seeing a situation where the “bad guys” are almost always smarter than the “good guys”, at least in the use of technology for harm.

Crisis 218