Onclusive
JANUARY 4, 2017
Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation. Without this, we miss important opportunities to tell compelling stories, impact audiences more effectively, and ultimately prove the value of PR to C-suite executives.
Cision
JANUARY 5, 2017
While we typically like to plan for the following year in the fourth quarter, how many of you actually got it done? Did you, like me, spend the holidays thinking about what you’d like to accomplish in 2017? Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. This is a significant missed opportunity.
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The Proactive Report
JANUARY 2, 2017
Fake News has always been around, but 2016 saw a sudden rise in stories that were blatantly false or misleading or partially untrue. This sudden rise in fake news was fueled by a combination of the heated emotions created by the divisive Presidential election and the ease of publication and sharing of news online and on social media. Facebook and Google were so alarmed by this flood of fake news that they announced they will be cracking down on fake news stories.
Business Wire
JANUARY 19, 2017
Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed. The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications professionals view them as the backbone of the news dissemination process.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Deirdre Breakenridge
JANUARY 30, 2017
A Guest Post By Shonali Burke, Social PR Strategist, Teacher and Trainer. As you read this, I’m about three-quarters of the way through my month-long working tour of India. It’s been pretty crazy, as I’ve basically worked in two time zones since the time I got here, so you can imagine how much sleep I’ve been getting. But with all the craziness comes absolute wide-eyed wonder at just how lucky we are… that we actually live in a world where technology allows us to live and work from basically any
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
JANUARY 25, 2017
The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines. That’s why this week, we’re sharing […].
Cision
JANUARY 6, 2017
Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. AWC has provided the brains behind some of America’s most iconic brands, from Target to Walt Disney Studios. They explain, to compete in the market you must tell stories, create communities, and craft a culture your target audience wants to join.
ImPRessions - Crenshaw Communications
JANUARY 3, 2017
If you spent New Year’s Day on an early flight to Las Vegas, odds are you’re part of a public relations team headed for CES, the mecca of consumer electronics and tech trade shows. Your main objective? Draw attention to your client’s company via new product or acquisition announcement, stunt or other media grabber. No matter if you’re a veteran or a virgin, here are some tips to ensure you get at least some of the 7,000+ attending journalists to pay attention to your clie
The Proactive Report
JANUARY 6, 2017
Every PR or communications pro should know how to use the easy design tools available now. 80%+ of editors and publishers want good visuals with their news content. Data visualization is hot right now and the media loves infographics. So does the public. this video tutorial will walk you through the basic steps of using Canva to make an infographic.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Deirdre Breakenridge
JANUARY 12, 2017
We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reli
Ronn Torossian
JANUARY 18, 2017
Any time a pro sports franchise up and moves to another market, it leaves fans fuming. Remember the Colts slipping away from Baltimore to move to Indianapolis in the “dark of the night?” Or when the Cleveland Browns went to Baltimore and left their loyal Dog Pound back in Cleveland feeling totally betrayed? What about when the Brooklyn Dodgers jumped from coast to coast to live large in Los Angeles, or when the Seattle Supersonics devastated basketball fans in the Pacific Northwest by moving
Onclusive
JANUARY 18, 2017
As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players. Let’s start with a flash back to grade school. Remember learning about […].
Cision
JANUARY 24, 2017
Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business. PRWeb’s latest tip sheet, “ 3 Steps to Measuring Press Releases’ Effectiveness ” outlines the steps you need to take to prove the true value of your press release.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
Have you decided that 2017 is the year to form a partnership with a new public relations agency? Whether it’s your first foray into agency PR or you’re an old hand at such relationships, we have some advice to help you and your team create conditions for success. Do be prepared to bare your (company) soul. For your PR team to both burnish and protect your company reputation, you must have honest conversations about the good, the bad and the ugly.
Flack's Revenge
JANUARY 19, 2017
I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.
Melissa Agnes
JANUARY 25, 2017
When crisis strikes, you have mere moments to begin to gain (a semblance of) control over the narrative of the story. But what if, in those mere moments, your key stakeholders gave you the advantage of having the benefit of the doubt? Wouldn’t that be an ideal opportunity to help you reach the hearts and minds of those who matter most to your company?
Ronn Torossian
JANUARY 11, 2017
Recently, the National Football League announced plans to return hundreds of thousands of dollars received from the United States military for putting on performances and other considerations at NFL games. According to the report, the NFL will be giving back more than $700,000 of taxpayers’ money paid to various teams for military tributes sponsored by various branches of the service as recruiting tools.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Onclusive
JANUARY 11, 2017
Last week, PR and communications professionals listened closely as Medium CEO Ev Williams announced the publishing platform’s new focus and the downsizing of its New York and Washington D.C. teams. In the piece, Williams validated Medium’s mission to “promote intelligent viewpoints and new ideas no matter who they’re from” while, at the same time, recognizing […].
Cision
JANUARY 20, 2017
Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. But will this contest of craziness really turn once-in-a-while customers into die-hard fans? Probably not. Brands need to stop selling out for first glances and start getting back to the things that create lasting impact. A good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individua
ImPRessions - Crenshaw Communications
JANUARY 30, 2017
Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. OK, seems simple enough. Yet getting your approach just right can still be daunting, so we thought it a good time to revisit the rules for successful story pitching. Keep your pitch under 200 words.
Flack's Revenge
JANUARY 19, 2017
I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
The Proactive Report
JANUARY 21, 2017
Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can’t book segments like she can. What’s the secret? Well, a large part her success is relationships. It is, after all, called Media Relations.
Melissa Agnes
JANUARY 18, 2017
One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. While you’ll most certainly leverage the digital landscape in some capacity to communicate your main messages – whether it’s via your corporate website, social media, etc. – we can’t overlook the importance of one-on-one, more personable communications that aim
Sword and the Script
JANUARY 7, 2017
I subscribed to a new iPhone app the other week and a few moments later received an email welcoming me to the service. In the moment I opened that message there were two problems: the app wasn’t working for me and the welcome email I received was sent from a no-reply email address. In a world, where marketing is forever trying to humanize the brand, business seems to engage in behavior that at odds with this endeavor.
Cision
JANUARY 19, 2017
Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
ImPRessions - Crenshaw Communications
JANUARY 20, 2017
In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. For clients for whom key trade or vertical publications are important, those connections are doubly important. Not only do they help generate targeted media coverage, but they’re often influential for media who cover their sector for key business or general news outlets.
Flack's Revenge
JANUARY 11, 2017
Over the years I’ve learned to accept that most people simply don’t understand my chosen profession, public relations. Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ). Working with journalists is only one aspect of the field (in this post , I list others). Many succeed in PR without ever doing so – and those that just focus on media seem increasingly old school.
The Proactive Report
JANUARY 17, 2017
Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is. Consider this statistic: More than 80% of news stories have some visual material. Editors and publishers know that visuals increase views and shares, so they look for stories with great visuals.
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