Ronn Torossian
DECEMBER 28, 2016
When it comes to those affected by the Boston Marathon bombing, after people commiserate with victims and their families, there’s probably not a whole lot of sympathy left for the widow of bomber Tamerlan Tsarnaev, but attorneys for Katherine Russell say they are looking for fair treatment, not empathy. That, they say, is not what their client is getting from the new film, Patriot’s Day.
Deirdre Breakenridge
DECEMBER 21, 2016
A Few Favorite Books in 2016. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. I’m thankful for my family, friends, and colleagues who support me throughout the year in so many different ways. I’m also thankful for the opportunity to find some “me” time, which is a great way to get recharged.
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Onclusive
DECEMBER 21, 2016
Oh, the last few weeks in December — that special time of year when industry prediction posts become as ubiquitous as ugly holiday sweaters and peppermint-flavored everything. While I’m certain there will be plenty of articles about what’s next for the world of PR and communications (like this one from the incomparable Gini Dietrich) I’m […].
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
DECEMBER 22, 2016
In a global environment, every word matters – – and must be catered to each language, platform and culture intentionally. Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
DECEMBER 20, 2016
You can’t throw a rock these days without hitting a headline about “fake” news. It’s all the rage, and it has people from across the political and media spectrum in a rage. On one side you have those who believe “fake” news contributed to Hillary Clinton’s campaign loss. On the other, you have those who believe all the hype about “fake” news is a way to stifle free speech and blackball alternative “news” sources.
Deirdre Breakenridge
DECEMBER 6, 2016
Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects. Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company.
Onclusive
DECEMBER 14, 2016
If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a communications conference to sharpen your skills, this curated round-up of events will help. Take a […].
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. There’s no such thing as a one-size-fits-all approach when it comes to bringing on an outside PR team, and the search process can be daunting. Here are some shortcuts and advice to make the search go as smoothly as possible.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
DECEMBER 16, 2016
Taking advantage of opportunities, honing your skills, and following the needs of customers to craft your strategy are just a few of the vital ways to make your way in the communications field. In September, Poppy MacDonald joined POLITICO U.S. as their new president. As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal.
Communications Conversations
DECEMBER 28, 2016
It’s time to give up the ghost. There are no “dream jobs.” Yeah, I said it. And you know why? Because I’m living my “dream job.” (outside of running social media for the PGA Tour). And while I’m exceedingly happy with my current role, it’s far from a “dream job.” Because the “dream job” is simply unattainable.
Ronn Torossian
DECEMBER 20, 2016
GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CNN calls the lowest level ever. While there was no clear reason – and thus no clear problem – why the stock fell again, this was scant consolation for a company that cannot seem to recapture the magic.
The Proactive Report
DECEMBER 13, 2016
Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. As competition increases and budgets face greater scrutiny, the ability to accurately assess a campaign’s effects and communicate PR’s value in achieving the organization’s goals is paramount.” George Was
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Onclusive
DECEMBER 7, 2016
In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […].
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner.
Cision
DECEMBER 15, 2016
Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. For the questions we couldn’t get to during the live Q&A, Steve was kind of enough to answer them for attendees below! Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.
Melissa Agnes
DECEMBER 6, 2016
When the crisis has been managed, the organization’s primary focus is to do everything in its power to return to business as usual. But there needs to be more to it than that. Post-crisis, there are some very important discussions and actions that need to be taken, in order to continue to implement and strengthen your crisis-ready corporate culture.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ronn Torossian
DECEMBER 14, 2016
Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions? Well, now you can. Christmas decorating options go well beyond LEDs and battery operated candles. In fact, multiple major tech companies are working hard to capture your imagination – and your decorating dollars – this holiday season.
Rock the Status Quo
DECEMBER 1, 2016
The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Here’s why. Facebook tries to deliver relevant content, tailoring the feed of each user to see more of what they like, and less of what they aren’t interested in.
Sword and the Script
DECEMBER 31, 2016
The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. Rather than start over with a new name, new URL and zero weight in the search index, I added a menu bar across the top with services , background and a news tab.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2016
For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation. Agency experience is useful no matter where a PR career goes.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Cision
DECEMBER 14, 2016
Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active us
The Stalwart Blog
DECEMBER 29, 2016
Most end of the year blog posts proudly boast about the author’s achievements over the past 12 months or predict in overly optimistic tones about what will come in the New Year. With all due respect to those articles, I’ve always found that I’ve learned more from my failures than I did my successes. This year brought a bucket full of both for my team and me.
Ronn Torossian
DECEMBER 8, 2016
If you are among the 25 million Americans who purchase a Christmas tree each season, you are among those who dread the next step. Putting on the lights. The clumsy, time consuming “family” activity is the punchline of many Christmas comedies and the dread of parents from coast to coast. Sure, there are people who love the process. They are precise, ordered and careful folks for whom lighting the tree is a spiritual experience.
Rock the Status Quo
DECEMBER 1, 2016
The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Here’s why. Facebook tries to deliver relevant content, tailoring the feed of each user to see more of what they like, and less of what they aren’t interested in.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
PR News
DECEMBER 28, 2016
It’s OK to be of several minds on Corporate Social Responsibility (CSR), and especially at this time of year. Even communicators working in CSR can’t agree on exactly how to define it, a recent study from Aflac revealed. And during the holiday season, which now is nearly over, it’s hard for journalists to avoid numerous… Continued. The post How to Get Your CSR Story Covered, Even Now appeared first on PR News Blog.
ImPRessions - Crenshaw Communications
DECEMBER 13, 2016
In public relations agency offices around the country, the time has come for a few annual rites of passage. Planning a holiday soiree, check! Buying client gifts, done! Sending end-of-year greetings or newsletter, got it! What remains? Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017.
Cision
DECEMBER 12, 2016
There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. I’ll get to that. But first, let’s bust some myths. Stop me if you’ve heard this said in your office, in casual conversation or at a board meeting. “We’re having a hard time selling the higher-ups on social media.
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