December, 2016

Trending Sources

Eight PR Trends that Will Affect Your Jobs in 2017

Spin Sucks

On the eighth day of Christmas, Spin Sucks gave to you eight PR trends. These include artificial intelligence, fake news, accountability partners, and more. Gini Dietrich walks you through all eight so you are ready for next year. The post Eight PR Trends that Will Affect Your Jobs in 2017 appeared first on Spin Sucks.

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Leadership Beyond Your Job Title

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. We expect them to lead the way and tell us what to do, the next steps and where to stop. In this over-connected world we live in, we have access to so much information that choosing not to learn new skills is just that, a choice.

Study: The Dark Side of the Gig Economy

Cision

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. If you’ve ever ridden in an UBER or taken freelance work on the side of your full-time job than you have taken part in this burgeoning element of modern work. Image Credit: Pexels ).

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When Trump Attacks: Turn Mean Tweets Into Positive PR

ImPRessions - Crenshaw Communications

Many professional communicators consider Donald Trump a master of public relations. The $2 billion worth of earned media his campaign grabbed enabled him to stand out in a crowded GOP field and go on to win his party’s nomination. And one  of Trump’s “particular set of skills” is his facility with Twitter insults. No one is immune to the POETUS Twitter attack. https://t.co/3y8W4BZ9Gd.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Join the December 13th #PRStudChat Discussion on “Millennials & Unconventional Career Paths”

PR Expanded

Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects. Jessica spent six years in corporate PR before launching her own business. If not, would you consider starting one?

Behind the Headlines with Poppy MacDonald

Cision

Taking advantage of opportunities, honing your skills, and following the needs of customers to craft your strategy are just a few of the vital ways to make your way in the communications field. In September, Poppy MacDonald joined POLITICO U.S. as their new president. How did you get your start in communications?  . My first role in communications was serving as press secretary for U.S. Feel Lucky.

The Worst PR Advice We’ve Ever Heard

ImPRessions - Crenshaw Communications

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications. The old notion that “any PR is good PR” does not apply in today’s climate, if it ever did; a public mistake will sully a reputation quicker than you can say negative virality.

How to Measure PR Effectively

The Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. ”                               George Washington University   Masters in PR Program.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

FIR Podcast #67: Let’s launch a startup!

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Not much news of interest to communicators is reported over the holidays, so Ayelet Baron, Eden Spodek, and Brad Whitworth joined host Shel Holtz for a higher-level conversation on these topics: Science kits from GE integrate with the Amazon Echo. How far can this kind of integration of cloud-based AI voice tech and real-world products go?

The PR Industry is Full of Spin Doctors and Liars

Spin Sucks

On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.

Top Metrics for Measuring PR Effectiveness

Beyond PR

The importance and value of Public Relations, or PR, is practically common knowledge today. Everyone from the biggest corporation to the smallest non-profit understands that managing your image and engagement–especially online–is critical not just to success, but to survival. But how can the effectiveness of online PR be measured? Public Relations

7 PR Mistakes to Avoid in 2017

Cision

According to research from Havas Media , a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing. What do you do when a good percentage of your target audience do not naturally trust you? You work on your PR game. Unfortunately, most brands do not understand how PR works. As a result, they keep breaking written and unwritten rules.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

In 2016, public relations saw its share of  highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before. With the year dwindling down, it’s time to start looking ahead to 2017. Specialist firms will grow. 

Millennials@Work: Perspectives on Diversity & Inclusion

IPR

Research released today from the Institute for Public Relations (IPR) and leading global communications and engagement firm Weber Shandwick found distinct differences between Millennials and older generations in their experiences and attitudes toward diversity and inclusion at work. Millennials@Work: Perspectives on Diversity & Inclusion appeared first on Institute for Public Relations.

Holiday Rest & Rejuvenation Through Reading

PR Expanded

A Few Favorite Books in 2016. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. I’m thankful for my family, friends, and colleagues who support me throughout the year in so many different ways. I’m also thankful for the opportunity to find some “me” time, which is a great way to get recharged.

The 12 PR Blogs You Must Subscribe to (and Read) in 2017

Spin Sucks

On the twelfth day of Christmas, Spin Sucks gave to you 12 PR blogs you must subscribe to—and read—in 2017. Gini Dietrich has the recommendations. The post The 12 PR Blogs You Must Subscribe to (and Read) in 2017 appeared first on Spin Sucks. Comments Merry Christmas to you, Laura! xoxo by Gini Dietrich Yes!! I'm always looking for new blogs to sign up to and if. chris penn Christopher S.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Keys to conquering social media in 2017

PR Daily

Social media—as many digital marketers know it—refuses to slow down. To keep up with trends, consumer inquiries and engagement efforts, it’s imperative that PR pros and social media managers learn new skills and apply them to their current strategies. Here’s more, from its 2017 predictions guide : Influencer marketing has emerged as a real line item in the modern marketer's toolkit. Agility is key.

Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing

Cision

When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. There’s no denying celebrities’ wide-following and trend-boosting power, but brands seeking a wellness halo are increasingly turning to influential food and lifestyle bloggers instead. By Influencers Are the New Celebrities. Photo Credit: Rachel Mansfield [link].

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How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. What can an honest PR person do?

Why CEOs Need Social Media

Edelman

Uncategorized Edelman Trust Barometer Glassdoor Marica Newbert Social CEO

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

End-of-Year Social Media Checklist

Beyond PR

You’ve spent the year focusing more on social media than you ever have in the past. But have you done everything you’re supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for social media. And if you missed anything, make sure to put it at the top of your to-do list for 2017. Varied the Types of Content I Shared.

Want to Work from Home? Get Your Own Office!

Spin Sucks

Working from home sounds fancy and it's on almost everyone's wish-list. However contrary to the general opinion is not easy. Corina Manea tackles that and the importance of having a place you can call office at home. The post Want to Work from Home? Get Your Own Office! appeared first on Spin Sucks. get your own office

PR 101: What is a Media Impression?

Shift Communications

One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. However, it’s not always clear what an impression is or why it matters, not to mention, some folks believe impressions don’t matter at all. Let’s dig into this metric and understand what it truly measures. With such a broad definition, do impressions count for anything?

How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. Estee Lauder is using Messenger bots for a mascara sales campaign. Conclusion.

How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. There’s no such thing as a one-size-fits-all approach when it comes to bringing on an outside PR team, and the search process can be daunting. Define your goals. Stick to your timeline.

A guide to crafting perfect social media posts

PR Daily

Every social platform has its own vibe, cadence, shorthand and etiquette. For social media and brand managers, this can make it hard to customize messaging across online sites. On LinkedIn, for example, you want to keep your post’s text very short—around 50 characters. Snapchat is all vertical video, which is annoying to people watching on Twitter. It’s worth a look. Check it out below

5 Things to Consider When Planning Your 2017 Content

Beyond PR

According to a recent research report by the Content Marketing Institute , Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year. Attributed to this success are two factors: doing a better job with content creation (85%) and developing or adjusting their content marketing strategy (72%).

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The Four Most Important Things B2B Marketing Must Share with Sales

Spin Sucks

We're used to sales and marketing not "speaking" to each other. We're used to these two departments working independently, without one knowing what the other does. What if we change that? What would happen if sales and marketing work closely together? Jonathan Gray has four things to make sure the magic happens. Comments This is great — I shared it with our CRO.

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Face it, there are no “dream jobs”

Communications Conversations

It’s time to give up the ghost. There are no “dream jobs.” ” Yeah, I said it. And you know why? Because I’m living my “dream job.” ” (outside of running social media for the PGA Tour). And while I’m exceedingly happy with my current role, it’s far from a “dream job.” Think about it. And, a job with very few, if any, drawbacks.