How To Measure PR Outcomes: A Practical Guide
ImPRessions - Crenshaw Communications
MARCH 9, 2016
In my first New York public relations job, one of my tasks was to sort and tally the stacks of client publicity clips that came in from the clipping service. That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. My fingers would be newsprint-grimy within an hour.
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