August, 2015

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Leveraging 4 key types of PR data

Onclusive

Are you sick of talking about PR data yet? Good. Neither are we. Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the bajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, […].

Data 293
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Guest Post: 5 Signs You Know You’re Prepared to Work in #PR

Deirdre Breakenridge

A Guest Post by Susan Young, CEO, Get in Front Communications. Whether you’re gearing up for your coveted “first job in the real world” or you’ve been working in PR for a bit, we know preparation is the key to success. Well, preparation mixed with perseverance, persistence and patience. Caffeine’s good, too. Adjectives aside, here are five ways to know you’re not only ready to work in public relations, but you’re willing to step up and blow the doors off the hinges.

Analytics 282
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Crisis PR & The Foibles of Fogle: Cutting Ties When your Brand Implodes

Ronn Torossian

Life is very bad for National Jerk of the Week, Jared Fogle. The former Subway pitchman lost his gig back in April when police conducted an investigation into ongoing child pornography activities that included a visit to Fogle’s residence. Then, last week, it was revealed that Fogle was being charged with child [.]. The post Crisis PR & The Foibles of Fogle: Cutting Ties When your Brand Implodes appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Crisis 150
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The 7 Commandments of Video-Streaming Apps

Cision

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Meerkat was the darling of SXSW and Periscope was the big Twitter acquisition that stole some of Meerkat’s thunder. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Google Hangouts On-Air , UStream and Spreecast are examples of live-streaming video applications that have been around longer and that perform many of the sam

Video 247
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 New PR Tools That Crush It by Reid Wegley

The Resolution Blog

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Since the majority of us don’t have time for the evaluation piece of the puzzle, I’ve saved you the trouble of sorting through which PR tools you should skip and which ones you should add to your arsenal immediately.

Tools 120

More Trending

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The PR Optimization Pie

Onclusive

Ever have one of those late afternoons where you stop to take a breath and realize your desk has become a complete disaster area in the past week? Yeah, that was me last Friday around 5:50pm. Since most everyone else had left for the weekend, I decided to take advantage of the peace and quiet […].

Education 315
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Five Tips to Make the CFO of the Company Your BFF

Deirdre Breakenridge

For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings.

Company 253
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Denver: A Rapidly Growing American City

Ronn Torossian

Denver, Colorado’s beautiful capital city, has the distinction of being named as one of Forbes’ fastest growing cities in the entire United States. The list consists of just 10 cities in total. Other cities on the list were in states such as California and Texas. It’s no big surprise at all that the Mile [.]. The post Denver: A Rapidly Growing American City appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Blogging 163
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4 Ways to Measure Podcasting Success

Cision

Podcasts like “Serial” have proven how hosts can effectively engage with an audience, and communicators are starting to look at this growing medium in a new light. Slate is investing in its own podcasting network, Panoply. Whether or not Panoply will turn into a success depends on many variables, but how can you quantify that success? Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 New PR Tools That Crush It

The Resolution Blog

Thanks largely to Product Hunt, a powerful startup community I featured in one of my recent posts at the Huffington Post, new PR tools are starting to emerge in an arena where finding them (the first step) and evaluating their worth has become a fairly simple process. Since the majority of us don't have time for the evaluation piece of the puzzle, I've saved you the trouble of sorting through which PR tools you should skip and which ones you should add to your arsenal immediately.

Tools 131
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CASL — one year on

ReimaginePR

RIVER FALLS,WISCONSIN-AUGUST 22,2014: A can of Hormel brand Spam spread. Hormel is an American food company based in Austin,Minnesota. So Canada’s Anti-Spam Law (CASL) went into effect last summer. Since then, the sky hasn’t fallen. In fact, there has been only a handful of brands that have been penalized for breaking the law. No doubt there will be others.

System 222
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Fighting Back Against Passive PR Pitches

Onclusive

One of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. It’s rough stuff […].

Pitching 295
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Five Tips to Make the CFO of the Company Your BFF

Deirdre Breakenridge

For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. Having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings.

Company 238
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Six Signs Your Brand Needs a Digital Audit

Ronn Torossian

The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working. It also reveals the most likely return on investment that an organization can expect to receive. The type of [.]. The post Six Signs Your Brand Needs a Digital Audit appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Brand 254
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How to Create a Best-Laid Crisis Communication Plan

Cision

The best-laid plans can go sideways. But that doesn’t mean you shouldn’t make them, particularly when it comes to crisis management. The best plan is the one set in place and put in motion. It keeps things running smoothly even when Twitter or the media goes into a feeding frenzy. What are practical steps to take when making that plan? Here are six ideas: 1.

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Ranking by proxy: the hidden SEO value of great online press coverage

The Resolution Blog

There is a latent assumption (certainly in the PR world) that SEO is all about getting your own content to rank well in Google. And of course, in an ideal world, your own content would rank number one in Google for all of your prized keywords and deliver armies of relevant people to your own website who do what you want them to do. But of course, we don't live in an ideal world.

SEO 146
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The Best Way to Reach Chinese Media

Flack's Revenge

This post first appeared on Fusion Forum. We have dispelled myths about how PR works in Asia , and offered tips for getting tech news covered in China. This post focuses on WeChat , a messenger app that is one of the best ways to reach Chinese media. Former Fusion PR intern Carmen Ren is from Shenzhen, China, and recently completed her Masters Degree in PR at NYU.

Media 120
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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4 Pitfalls of Brand Journalism to Avoid

Onclusive

Perhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.” Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

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If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

Deirdre Breakenridge

Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly? As much as we find pleasure in our To Do lists, it’s the Don’t Do list that keeps us focused on what works and what is positive, as well as what propels us forward.

Skype 238
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5 Traits of a Great Origin Story

ReimaginePR

“I was a child prodigy and I only got better at it with age” is a really lousy way to start an origin story. It may feel great to say it. I mean, who wouldn’t like to be a genius, smarter than the average bear, and up above the hoi palloi, you know, where people say things like “hoi palloi.” *Caugh. Trouble is, that’s not what people are looking for in your story.

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Should You Hire Someone to Manage Your Social Media?

Cision

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. Is it a good idea to bring in help? The main objective here is to ensure your social media thrives, and if you’re getting in your own way because you don’t have time to manage it yourself, hiring a social media manager could be the best thing you do for your company.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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PR teams. Stop Dicking about & Start using Google Data. 3 Actions.

The Resolution Blog

You're a world class link builder. And you probably don’t even know it. 1. If your editorial online coverage links to your brand website you’re a world class SEO link builder. Getting a brand to appear in Google’s organic search results is big business. Millions of people turn to Google to search for their next loan, dress, luxury holiday, car, wedding dress…the list is endless.

Google 120
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Naughty or Nice? State of Tech Brand and PR Implications

Flack's Revenge

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the Universe throw mad money around and Kool Aid drinkers build stupid things? Perhaps it is a little of both. Sadly, the second narrative is the one that seems to have taken hold in media coverage these days, especially regarding Silicon Valley.

Brand 186
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#DataTalk: Harnessing Big Data to Propel PR

Onclusive

Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. PR pros have […].

Big Data 293
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If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

Deirdre Breakenridge

Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly? As much as we find pleasure in our To Do lists, it’s the Don’t Do list that keeps us focused on what works and what is positive, as well as what propels us forward.

Skype 313
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

(Nerd post alert. Endorsed and paid for by Carrie’s Inner Geek.). Well, this is rather interesting!! I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . Looks promising, right? The growth is a bit obvious, since everyone is buzzing about content marketing like it’s Columbus arriving at the New World.

SEO 158
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Meerkat & Periscope: Which Live Streaming App Is Right for Your Brand?

Cision

Live streaming may be the new kid on the block, but it’s making a name for itself in the marketing world. With more than 1.5 million live streams on Meerkat and Periscope since March, it’s clear that these apps are finding serious success among audiences and brands. Even if you’ve never tried live video before, it’s easy to get started. The first question you need to ask yourself is “which live streaming app will work best for my brand?

Brand 247
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3 Reasons to Improve your Visual Literacy

The Proactive Report

Mouse over the image. Watch and read all the added content on this image. What exactly is visual literacy? Visual literacy is the ability to see, to understand, and ultimately to think, create, and communicate graphic ally. Visual literacy is more than a skill, it’s a form of critical thinking that enhances your intellectual capacity. Brian Kennedy TEDx talk.

Analysis 171