Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. Although I would love to be able to give time to each and every one of you, my schedule doesn’t always permit me to do so. So I decided to do that here. This blog post answers the questions I get asked most frequently, along with some added comments and insights.

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Onclusive

FEBRUARY 24, 2015

'One of the biggest challenges young companies face is scaling. More specifically, how to put together a team with the right people; then grow and cultivate that talent as the company expands. If you’re an entrepreneur currently seeking engineers, you know … Continued.

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How To Engineering Interviews Company 277

Deirdre Breakenridge

FEBRUARY 23, 2015

'A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. But we’ve been strategizing and executing around its essential elements for decades. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?

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Content Marketing Marketing How To Leadership 277

Ronn Torossian

FEBRUARY 6, 2015

'One of the primary dictums of any profession that deals with large numbers of people is to know your audience. It is common for groups in charge of essential social structures to change suddenly and drastically. Although there are important surface differences that may occur in any “changing of the guard,” the structural similarities [.].

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Flack's Revenge

FEBRUARY 24, 2015

'I really loved the AMC show Breaking Bad. It seems like only yesterday that my girlfriend and I binged on it, getting through all the seasons in a couple of months. This time I wanted to get an early start with the new spin off Better Call Saul and try something new – like watching it in real time, instead of having to go back and binge. So far it is great.

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Melissa Agnes

FEBRUARY 10, 2015

Target, Home Depot, Sony and now Anthem. How many data breach hacks are you going to watch happen to others before you get your team in gear and take the necessary precautions to minimize this risk from happening to your organization? It’s true that the risk of a data breach can never be 100% eliminated (unless you go completely off the grid and back to a world of paper and wire phones), but it can be minimized and then planned for.

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Onclusive

FEBRUARY 13, 2015

'I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued.

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Deirdre Breakenridge

FEBRUARY 13, 2015

'On Tuesday, February 17, 2015 at 8:30 p.m. ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information

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Polaris

FEBRUARY 16, 2015

'We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. A few years ago, a media frenzy surrounded Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT department. It started when one of the displaced employees went to the media to tell his side of the story.

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Communications

Flack's Revenge

FEBRUARY 19, 2015

'You’ve heard about Sushi for Beginners. This post is about Sushi for PR Champions. It was inspired by the movie Jiro Dreams of Sushi , a documentary about the man behind a modest Sushi bar in Japan. Jiro Ono’s uncompromising approach earned his shop an unprecedented 3 Michelin star rating (which means it is worth a special trip to the country just to eat at the place).

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Rock the Status Quo

FEBRUARY 23, 2015

'Wondering what my favorite eBooks are? Here are a few you can download to your iPad or smartphone tonight to read as time allows. Not all of theme are recent, but I found each one of them to be valuable. Registration is required for many of them, but don’t let that stop you. After all, who doesn’t want to grow their knowledge using freebies, right?!

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eBook Digital PR Handbook Content Marketing 192

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Absolutely, why not? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. It’s a skill that gets developed and honed over time, with effort and attention. So what would it take for your organization, your team, to be considered a crisis communication pro?

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Onclusive

FEBRUARY 3, 2015

'Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. The conversations included thoughts and insights from some of … Continued.

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Big Data Data Hotels Analysis 294

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Deirdre Breakenridge

FEBRUARY 12, 2015

'A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? When each of the above occupied its designated plate space with very little to zero overlap. Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand i

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Polaris

FEBRUARY 11, 2015

'Conventional wisdom suggests the best way to deal with online trolls is to ignore them. Don’t feed the trolls, the experts say, it’s what they want and only fuels the flames, encouraging them to continue spewing their vitriolic hatred, racist commentary and/or misogynistic babble. Yet two recent victims of online trolling talked back to their attackers with positive results.

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Policies Construction Twitter Writing 179

Flack's Revenge

FEBRUARY 4, 2015

'While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area that was unoccupied by defenders. Marketers of today can learn a thing or two from this philosophy.

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Rock the Status Quo

FEBRUARY 19, 2015

'Your pitch worked! It was perfectly targeted to the TV journalist’s needs and audience, impeccably timed and well written. It’s booked at the station and on your client’s calendar. So what comes next? The interview! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared.

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Interviews How To Media Media Training 204

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Melissa Agnes

FEBRUARY 19, 2015

As I’m sure you’ve heard, Google and Twitter have reached a deal that will allow Google to once again index tweets in real-time. This means that relevant and timely tweets may appear in your Google search results. This deal is mutually beneficial, as it provides Google with a way to remain even more relevant in real-time news-worthy searches, and it provides Twitter with exposure to those Googling real-time events, rather than simply exposing themselves to those who use Twitter searc

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The Proactive Report

FEBRUARY 6, 2015

'We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%. We also know that posts with images on sites like Facebook and Twitter are getting way more response. How to take a great photograph.

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Digital PR Mobile Content Marketing Instagram 162

Deirdre Breakenridge

FEBRUARY 5, 2015

'A Guest Post by Jeremy Miller, President, Sticky Branding . Sticky Branding by Jeremy Miller. In this two-part series, we are examining how some people naturally gravitate towards platform building, and what companies can do to harness that talent. Humanizing your company can be an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.

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Engineering Writing Corporate Brand 233

PR Job Coach

FEBRUARY 2, 2015

'In this age of instantaneous communications and rapid sound bites, long gone is the luxury of correcting something said in haste. Today''s proliferation of channels and technologies has completely obliterated any chance of a safety net. There is no place to hide. The old axioms we thought were destined for the dustbins of history now take on new purpose and vigor.

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Pinterest LinkedIn YouTube Engineering 128

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Communications

ISEBOX

FEBRUARY 24, 2015

A press release is only as good as the coverage you receive – no matter how important or relevant the content of a press release is, it will not succeed in reaching your audience unless you get journalists to cover it. To maximize your coverage, a variety of strategies should be leveraged, some which are targeted, and others would fall under the “spray and pray” approach.

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How To Travel LinkedIn Social Media 85

Rock the Status Quo

FEBRUARY 12, 2015

'Some exciting things happened this week! Changes came to the Google Alerts dashboard – it isn’t being discontinued after all – and Twitter signed back up with Google to have tweets indexed. Listen to today’s video to learn the deets, PR pros! Similar Posts You Might Like: Google+ Emulates Facebook With New Cover Image Submit News Story Here… 3 Crazy Simple Ways to Increase Online PR Using Google Social Media Optimization Tips – SEO for Facebook This post appe

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Google Twitter SEO Video 130

Melissa Agnes

FEBRUARY 8, 2015

Welcome to episode #036 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. Crisis simulations are an amazing way to test your crisis plan and strengthen your team’s crisis communication skills. I’ve been conducting crisis simulations for a few years now and the results that they bring to my clients never cease to amaze me.

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The Proactive Report

FEBRUARY 4, 2015

'The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of “people just like me.” Another study done by BrightLocal showed that 88% of people trust online reviews from strangers as much as a personal recommendation – that’s up almost 10% in the last year. Online reviews are now an integral part of marketing and PR.

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Reputation Employee Study Twitter 147

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Deirdre Breakenridge

FEBRUARY 2, 2015

'A Guest Post by Jeremy Miller, President, Sticky Branding. There’s something in the DNA of people like Deirdre Breakenridge , Chris Brogan , Mitch Joel , Michael Hyatt , and Darren Rowse that propel them to grow remarkable platforms. Some might chalk up their success to their early adoption of blogging and social media. But that’s not fair or accurate.

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YouTube Groups LinkedIn Social Media 241

Prakkypedia

FEBRUARY 28, 2015

'When I studied journalism at the University of South Australia in the late 80s/early 90s, one of the compulsory text was The Elements of Style by Strunk and White. It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar.

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Shift Communications

FEBRUARY 27, 2015

'In an effort to draw in more users of all types, Medium has made some changes to its interface. Most frequently thought of as a long-form blogging platform, Medium has become a true writer’s platform. But founder Ev Williams wants to dismiss the idea that it must solely support longer content (see “ A Less Long, More Connected Medium ”). Sometimes, he says, quality content is not polished content.

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