Onclusive
JUNE 23, 2015
Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […].
Ronn Torossian
JUNE 23, 2015
Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are given no authority to make policy or decisions. Generally they relay decisions and then make sure those policies are [.]. The post Leadership Training for Frontline Managers appeared first on Ronn Torossian 5WPR Founder Blog.
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Deirdre Breakenridge
JUNE 22, 2015
When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about.
Melissa Agnes
JUNE 13, 2015
Welcome to episode #053 of The Crisis Intelligence Podcast, with Melissa Agnes and Dr. Thomas Phelan. When it comes to critical communications, comprehension is imperative. It can literally mean the difference between life and death. And yet, according to recent research conducted by Dr. Thomas Phelan, the majority of “emergency management messages may be reaching their intended audiences, but at a level that is not being understood” In this episode of The Crisis Intelligence Podcast
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
JUNE 30, 2015
As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. 1. Use a Period Before Your Tweet. When you use the @ symbol at the start of your tweet to talk directly to someone on Twitter, only that person, as well as anyone who follows both you and that person, will see it.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
JUNE 17, 2015
Who remembers sitting in your [insert preferred mathematics class here] thinking, “When in the name of Merlin’s beard am I ever going to use this absurd theorem in real life? This feels like a gigantic waste of time.” I can … Continued.
Ronn Torossian
JUNE 17, 2015
Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the value of lean management, then the shift to it begins to happen. Now, how can [.] The post Using Lean Management to Communicate in a Great Way appeared first on Ronn Torossian 5WPR Founder Blog.
Deirdre Breakenridge
JUNE 22, 2015
When you choose a career in public relations you’re opting into a position that requires you to adapt to stressful situations. After 27 years of PR, there are many wonderful aspects about my role that I absolutely love, solving communication challenges and creating campaigns that put a big smile on my face. However, that’s not what this post is about.
Melissa Agnes
JUNE 28, 2015
Welcome to episode #054 of The Crisis Intelligence Podcast, with Melissa Agnes and Claudia Liute. Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. In her experience, one of the things she sees far too often is people rushing in with the best of intentions for helping, but too often forgetting to first take the time to speak with the communities to get their take on things, their needs and preferred means of communication.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Cision
JUNE 29, 2015
It was movie night and the kids were asleep. My wife and I had snuggled on the couch to watch two documentaries that on the surface had nothing to do with each other. As we were a bit into the second one, I felt a sense of familiarity to the first show. The commonality struck me: the antagonists are the PR people ! These remorseless PR bots were bitter, sharing an unsympathetic message with a tone to match.
The Resolution Blog
JUNE 24, 2015
Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. You're going to need coverage. Ensuring your story gets picked-up goes beyond just a well-written press release itself; how you distribute it, who you send to, and how you measure its success - every aspect of your approach requires consideration.
Onclusive
JUNE 10, 2015
It’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits… three little pigs…three sheets to the wind…ok, maybe not … Continued.
ReimaginePR
JUNE 24, 2015
If you know how to speak you should consider doing it publicly. Not only do you get to be the centre of attention but you can make obscene gobs of money doing it. And it’s not hard if you can do these two simple things. A. Pick a topic. B. Overcome your fear of speaking in public. Okay, let’s start with the easier of the two. Finding a topic. If you’re going to speak in public, you’ll have to talk about something.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Deirdre Breakenridge
JUNE 10, 2015
A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Given that my career aspiration is to one-day be an entertainment publicist , I jumped at the chance to meet a director and volunteer on her set.
Melissa Agnes
JUNE 6, 2015
Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. Adding to the challenge, Monika and her team were only given three days notice before the receivership needed to be publicly announced – two of which were weekend days.
Cision
JUNE 29, 2015
This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. According to Reuters’ Digital News Report 2015 , an on-line poll about the future of digital news in the United States, the United Kingdom, Germany, Spain, Italy, France, Ireland, Denmark, Finland, Urban Brazil, Japan and Australia, there have been drastic shifts in the amou
The Resolution Blog
JUNE 21, 2015
On Thursday 18th June @garydpreston and I went along to the FutureComms event held by our friends at MyNewsDesk. There were mixed reviews of the content and topics at the event. The morning speakers sparked debate on whether PR is a truthful practice and if content creation is something new for the industry. Hotwire's John Brown quite rightly pointed out that most of the morning had been spent discussing issues from the 90s, which seemed ironic at an event that's titled FutureComms.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Onclusive
JUNE 3, 2015
As a career professional, can you imagine a world without LinkedIn? It would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous. LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued.
Flack's Revenge
JUNE 22, 2015
PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona Principles aim to take a fresh look and improve the craft (see this Cision blog post ). Yet there is one thing that is impossible to measure – and is ignored at our own peril.
Deirdre Breakenridge
JUNE 10, 2015
A Guest Post by Lauren McDonald, UNC-Chapel Hill School of Journalism Student. Every opportunity is what you make of it. In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Given that my career aspiration is to one-day be an entertainment publicist , I jumped at the chance to meet a director and volunteer on her set.
ReimaginePR
JUNE 18, 2015
Can PR & Communications Solve Societal Apathy? Written by Everett Martin. Note: Part One of this post can be found here. Does anyone believe that the ALS Ice Bucket Challenge raised millions of dollars due to the disease’s impact on society? To me, it’s obvious that the Challenge succeeded not because of its overall importance, but because of its momentary and intense relevance in the lives of people who watched and participated.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Cision
JUNE 27, 2015
Once you take control of a crisis and find operations returning back to normal, you may feel tempted to sit back and celebrate your plan’s success. But don’t take your eye off the horizon when the storm moves on to wreak havoc elsewhere! A post-crisis plan is just as essential as a pre- or mid-crisis plan. Follow these four steps to identify what worked, establish what needs improvement and prepare your crisis communication team should your brand end up in a similar situation in the future. 1.
The Resolution Blog
JUNE 17, 2015
This is article 9 by Stella Bayles from the brilliant free e-book, from PR Stack. My PRstack , is a practical guide to modern PR tools and workflow, featuring articles from 18 contributors, curated and edited by Stephen Waddington. Read on, then go and download the complete free e-book. Paid activity is increasingly part of integrated public relations campaigns alongside earned.
Rock the Status Quo
JUNE 30, 2015
If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. Every skill gained is improved by experience, clients expect incredible amounts of it no matter what their budget might be, and we are all challenged at finding the time. Enter multitasking!
Flack's Revenge
JUNE 2, 2015
I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was great info, and relevant for companies seeking to improve their standing and results with analysts and enterprise IT decision-makers. Our clients often ask about how to get listed and/or favorably positioned in the vaunted Gartner Magic Quadrant.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Deirdre Breakenridge
JUNE 4, 2015
Do you remember the movie, How to Lose a Guy in 10 Days , starring Kate Hudson and Matthew McConaughey ? The character Andie Anderson, played by Hudson, is a “how to” beat writer for the magazine “Composure.” She’s challenged with writing the article, “How to Lose a Guy in 10 days.” When you’re building a relationship, with anyone, you walk a fine line of actions that create a strong bond in the beginning or steps that cause someone to exit the union quickly.
ReimaginePR
JUNE 10, 2015
Remember Ebola? Yes, that Ebola, the disease from somewhere in Africa that killed…well, quite a few people in…what were those exact countries, again? Wait, don’t remind me…wasn’t one of them French-speaking? Look, if you can’t remember, don’t worry. You’re in good company. The vast majority of the planet has done the same as you…forgotten. In fact, if you’re like most people, you never paid much attention to Ebola to begin with.
Cision
JUNE 26, 2015
As social media’s popularity rises, the likelihood of a threat coming from a digital platform increases as well. Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Peter LaMotte’s recent “Crush Crises Before They Spread” webinar provided attendees with examples of internal and external threats, explored how to incorporate influencers into a strategy and outlined eight steps to prepare for d
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