Ronn Torossian

MARCH 27, 2015

'With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change. In fact, one of those Google algorithm changes [.]. The post Why Your Company and Website Need to be Responsive appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Company 256

Company SEO Engineering Google 256

Deirdre Breakenridge

MARCH 25, 2015

'When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. This is certainly not the case today.

Pitching 285

Pitching Radio Newspapers Print 285

Onclusive

MARCH 23, 2015

'Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.” There, I observed a sea of 8,000 women aged eighteen to eighty who were there … Continued.

Fashion 195

Fashion How To Leadership Technology 195

Melissa Agnes

MARCH 7, 2015

Welcome to episode #040 of The Crisis Intelligence Podcast, with Melissa Agnes and Zahed Amanullah. As I described and discussed in this blog series , ISIS is a petrifyingly brilliant communicator and recruiter. But countering violent extremism and propaganda can’t only fall on the shoulders of our government agencies, for multiple reasons. The good news, is that there are private organizations out there that are committed to this mission and that are doing some amazing work.

Crisis Management 169

Crisis Management Crisis Government Twitter 169

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MARCH 31, 2015

'To truly make an impact with your story, you need more than just words. Electronic media has made it necessary to become a content creator fluent in both text and visuals. This idea isn’t new. From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits.

Storytelling 228

Storytelling Mobile Video Viral 228

Ronn Torossian

MARCH 23, 2015

'Maybe you got into business because you were good at something you wanted to get paid for your skills and knowledge. Maybe you are out to change the world, or maybe you just want enough cash in your account for a beach house or a jet ski. Whatever your motivation, there is likely some [.]. The post How to Make Your Work Matter appeared first on Ronn Torossian 5W Public Relations CEO Blog.

How To 163

How To Brand Branding Blogging 163

Deirdre Breakenridge

MARCH 12, 2015

'Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm.

Creativity 250

Creativity Web Social Media Data 250

Onclusive

MARCH 16, 2015

'We’ve got a massive crush on everything PRTech, and why not? Nothing has changed our industry more than technological innovation. This evolution has ushered in an era where PR pros must commit to researching new platforms and learning new skills that allow us … Continued.

Analytics 283

Analytics Education Google Measurement 283

Flack's Revenge

MARCH 23, 2015

'You have big news coming up, like a major company or product launch. Should you try to make a splash at the next major show? The answer depends on a number of factors. The press swarm around the big tech events, and it seems you can’t escape the related din during show time. It was hard to get attention for clients in mobile and telecom who were not at Mobile World Congress a couple of weeks ago.

Trade Shows 183

Trade Shows Mobile Product Launch Conference 183

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

MARCH 31, 2015

'The newest evolution in news may be right around the corner. Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. Why?

Facebook 226

Facebook Social Media Mobile Local 226

ReimaginePR

MARCH 17, 2015

'My inbox and my patience had reached capacity. A plethora of irrelevant unsolicited press releases sent by publicists were landing in my primary folder. I would have believed that anyone would have recognized this practice as spam if it weren’t for the regular frequency I received these communications. So I asked “Does it bother anyone else when someone collects your emails off of this group and sends an unsolicited press release?

Web 223

Web Fashion Social Media Blogging 223

Ronn Torossian

MARCH 9, 2015

'One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts. Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [.]. The post State of the Press Release in 2015 appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Radio 308

Radio Newspapers Agency Blogging 308

Deirdre Breakenridge

MARCH 2, 2015

'A Guest Post By Natasha Clark, Founder of Lioness Magazine. One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises.

Enterprise 296

Enterprise Community Education Radio 296

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Onclusive

MARCH 10, 2015

'I get a lot of email. Like, A LOT. My team often teases me that my inbox and calendar look more like an anti-productivity war zone than the carefully color-coded, organized chaos it actually is. There is a method to … Continued.

Interviews 325

Interviews Technology Publicity 325

Flack's Revenge

MARCH 12, 2015

'GigaOm’s crash and burn this week really hit a nerve. The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. The speed of the flameout left many of us grasping for answers. Over the next day, like a slowly developing Polaroid, tweets and articles from watchers and principals started to fill in the picture.

B2B 131

B2B Trade Shows Enterprise Banking 131

Cision

MARCH 30, 2015

'“Content curation is sorting through a large amount of web content to find the best, most meaningful bits and presenting these in an organized, valuable way.” – Kevan Lee, Buffer. Content curation is defined as bringing meaningful organization to some subset of all of the content in the world. For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media.

Google 248

Google Measurement Content Marketing Engineering 248

ReimaginePR

MARCH 14, 2015

'So funny story. Sort of. Has your email inbox felt a little colder over the last oh-sure–let’s-go-with “several” Sundays? We haven’t been there. And we said we would be. Our bad. Especially because one of the most important rules of great content creation is consistency. Consistency rules: People need to know they can rely on you for the information they trust.

Blogging 178

Blogging Social Media Media 178

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Melissa Agnes

MARCH 1, 2015

Welcome to episode #039 of The Crisis Intelligence Podcast, with Melissa Agnes and Martin Waxman. The digital landscape continues to evolve, but it has also been mainstream long enough that it has begun to settle as well. For example, the way in which we navigate online has become customary enough that we can begin to understand behavioral trends. And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis.

Reputation 124

Reputation Trends Crisis Management Mobile 124

The Proactive Report

MARCH 31, 2015

'DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for In

Trends 122

Trends Media Case Study SEO 122

Onclusive

MARCH 4, 2015

'A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco. Because I’m like, totally mature and non-competitive, and a rather supportive and … Continued.

Google 256

Google Engineering Conference Trends 256

Flack's Revenge

MARCH 5, 2015

'People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather. Skirball Hall at NYU was packed to capacity, as it tends to be for these events. All seemed excited and ready to see the evening’s demos. The night had a real feel-good, do good vibe, as it showed off the diversity of NY tech, and the hack of the night was for a social cause.

Airlines 170

Airlines B2B Exercises Travel 170

Advertisement

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Cision

MARCH 30, 2015

'The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips. But how does this differ from Yelp?

Twitter 247

Twitter Social Media Retail Groups 247

ReimaginePR

MARCH 13, 2015

'It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration.

Brand 252

Brand Branding Storytelling SEO 252

Melissa Agnes

MARCH 28, 2015

Welcome to episode #043 of The Crisis Intelligence Podcast, with Melissa Agnes and Tad Milmine. Those of you who know me and follow my work, know that bullying is a youth-affecting crisis that touches my heart. Every once in a while I write about this growing issue and do what I can to provide helpful resources and strategies for educational institutions and law enforcement.

Crisis Management 113

Crisis Management Crisis Education Guidelines 113

The Proactive Report

MARCH 31, 2015

'DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for In

Trends 140

Trends Media SEO Analytics 140

Advertisement

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Rock the Status Quo

MARCH 30, 2015

'View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype. Out of all the gossip, what are the 2-3 things that PR pros should care about the most? Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to

Facebook 130

Facebook Customer Service YouTube Crisis Management 130

Flack's Revenge

MARCH 4, 2015

'Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should be especially effective for those who work in the tech sector. It is about communicating clearly and powerfully. Here is an excerpt: “… impenetrable prose leaves an open space for those who can relate more clearly and powerfully.

Marketing 238

Marketing Content Marketing Social Media Infographics 238

PR Job Coach

MARCH 25, 2015

'I was at a communications conference recently whose primary focus was on innovation in the communications industry. There were a range of topics largely centered on curation, creativity, content, crowd sourcing, collaboration and community. These are all topics that are typically grounded in the ability to propagate prose that sizzles, soothes, sympathizes, and sells.

Conference 127

Conference Resources How To Creativity 127