PR Job Coach
APRIL 12, 2011
'You are what you write. I recently did a search on resume tips on a popular search engine that starts with a “G” and to no surprise found more than 37 million pages dedicated to some form of tips for resumes. Everyone has an opinion and I am no different. As I coach though, I have seen literally hundreds of resumes and have come to consensus about their content.
Waxing UnLyrical
APRIL 4, 2011
Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#. And yet, I feel like I want to write a lengthy rant, mocking her and the show, because of my perceptions. That would be unfair. It was announced that Snooki would be speaking at a major college on the East Coast.
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Bad Pitch Blog
APRIL 29, 2011
'You have no choice but to know about "Billy and Katie getting hitched." And if you got up at 4am in the states (edt), you''re a sucker or anti-DVR. Ever heard of time shifting? Pitch Much? I''ll just note that, while I''m all for having a knees up, events like this make media relations of any kind, well, impossible. It''s been genuinely entertaining to watch nearly every media outlet under the sun try to make a unique relevant angle to the nuptials.
Waxing UnLyrical
APRIL 12, 2011
Guest post by Andi Narvaez. During last week’s #pr20chat , Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience. My response was something only a current public relations graduate student, fresh out of taking her comprehensive written and oral examinations, and appropriately trained in methods by her “We mean business when we say research&# university would respond: The response led to a comment by Justin, who shared that the prac
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Waxing UnLyrical
APRIL 11, 2011
If you read the news or popular blogs, you get a lot of numbers thrown at you. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. But those numbers do nothing for your business.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
APRIL 21, 2011
This is part of the Blogging for Grasshoppers series. As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. Of course, this is merely my opinion, but having seen a number of blogs that don’t seem to do this, I thought it time to tell the rest of you grasshoppers why this is important.
Waxing UnLyrical
APRIL 28, 2011
I was recently talking to a friend of mine who claimed he would never hire a “Gen Y.&#. My friend is a fairly senior PR pro in a reasonably high profile company, and his attitude astounded me. When I queried why, he identified a few areas. I will now lay these out for you, and (as a Gen Y myself) rebut them: 1. Lack of work ethic. This is out-and-out wrong.
Waxing UnLyrical
APRIL 13, 2011
Guest post by Conway Wigg. My wife, Clare, is a linguist. One of the superstars in the field of linguistics is a man by the name of David Crystal. Image: Maggie Hannan via Flickr, CC 2.0. Mrs. Wigg is a big fan of the good Professor, and was always keen to hear him speak whenever he was in London. A few weeks ago, Professor Crystal turned up in Malta.
Waxing UnLyrical
APRIL 6, 2011
I was very irritated. by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). If you haven’t read it yet. —though I’ll be amazed if there’s a PR pro worth her pink boots who hasn’t read it yet, and men , don’t even try to get cute with me on that —. it’s a very weird justification of AVE (ad value equivalency) as a measure of “PR,&# which the author equates to &
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Waxing UnLyrical
APRIL 22, 2011
Guest post by Shakirah Dawud. Changing won’t be easy. You know this, so you’ll spend the entire process weighing the pros and cons, predicting whether this is something you “really need” or just a lark. You’ll wonder whether it’s a change you can “live with” (or what, I wonder?) and what other people will think. You’ll stall for all those reasons, pretending you’re still thinking about it when really you’re avoiding the thought of it the way you would a plague-infested rat.
Waxing UnLyrical
APRIL 15, 2011
This is part of the Blogging for Grasshopper series. This post isn’t about adding visuals or video into your WordPress blog , or using Cincopa , or judging a blog post by its cover. It’s about something I never thought I could do… and when I realized I could, well, of course I had to share it with you. You know by now that I don’t consider myself a “techie.&#.
Waxing UnLyrical
APRIL 5, 2011
Last week Seth Duncan of Beyond stopped by the #measurePR Twitter chat to talk about something I thought was very intriguing. Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? Pretty radical, eh? Seth and I had been brainstorming ideas for the chat, and when he suggested this one, I said to myself, “Bingo!
Waxing UnLyrical
APRIL 29, 2011
I came across something quite cool the other day. Actually, it was just the day before yesterday, when Derek Skaletsky gave me props (aww) for saying I think Traackr is quite a bit more useful—at least as far as I’m concerned—than Klout , if one is trying to find “influencers.&#. I didn’t know this (or know him) at the time, but Derek is part of the Traackr team.
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Waxing UnLyrical
APRIL 14, 2011
Guest post by Sean Williams. [Ed: I've been out in beautiful Eugene, Ore., for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. Somehow, it didn't seem right to cancel Tuesday's #measurePR Twitter chat. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat.
Waxing UnLyrical
APRIL 26, 2011
Please stop telling me to “feel free.&#. It’s one of the most ridiculous phrases I come across … and I come across it frequently. You know, as in when people email you asking for something … but they don’t want come right out and ask for it, so instead, they tell you to “feel free&# to do it. As in, “I’m looking for a new job; feel free to pass my resume along.&#.
Waxing UnLyrical
APRIL 9, 2011
I apologize in advance if you were expecting a nice, feel-good read for your Saturday morning. Because this is a rant. Two of them in one week ! Well, at least Lisa Gerber should be happy. Until midnight last night (or this morning), we didn’t know if the federal government would be shutting down. And I was tired of it before it even had a chance to begin.
Waxing UnLyrical
APRIL 18, 2011
Guest post by Shanan Sorochynski. The afternoon of March 28 was not a super-happy-fun time for my department. Instead of seeing the University homepage, visitors were greeted with a black screen that had the messages: “Hacked by SecurityBus,” and “Sorry Admin you’ve just been hacked.”. My first reaction was to check if the institution’s blog—the piece I manage—was still up.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Waxing UnLyrical
APRIL 17, 2011
I don’t think I’ve ever done this before. Devoted an entire Weekly Roundup to posts from one – yes, one! – blog. But that’s what you get for Gini Dietrich and her guest bloggers writing such smart posts that had me go, “Dammit, why didn’t I write that first?!&#. But she, and they, did. So I must, and will. 1.
Waxing UnLyrical
APRIL 2, 2011
Remember how I told you I’d be watching the cricket World Cup semi-final match between India and Pakistan on Wednesday? Guess what? I did. And we won! OK, “we&# is technically incorrect, since I’ve been an American citizen for more than three years now, but you know what they say. You can take the gal out of India, but you can’t take India out of the gal.
Waxing UnLyrical
APRIL 10, 2011
I don’t really have a theme this week for your Weekly Roundup. It’s been a busy week , both online and offline, and the entire budget debacle was also a bit concerning. But it was a good week for opinionated posts, so I’m sharing those I enjoyed the most (out of those I read, of course). And then there are a few more that are just plain old helpful… and hilarious.
Waxing UnLyrical
APRIL 23, 2011
It’s been a heck of a last few days. One of the biggest stories making the Interwebz rounds was, of course, the EC2 crash. It’s affected comments here on WUL as well, as you may have noticed. But all that pales. in comparison with the devastating tornado that hit St. Louis. Just look at the havoc it wreaked on St. Louis airport. So today’s post is a plea to help, if you can.
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Waxing UnLyrical
APRIL 30, 2011
My fellow BNET blogger, John Warrillow , has a pretty good deal going. If you buy one copy of his book, Built to Sell , today , then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes: a 1-year subscription to Inc. Magazine. a 2-hour teleconference with him. the E-Myth ebook, The Four Pillars of a Sellable Business. the BizBuySell valuation report. a $25 Kiva loan in your name.
Waxing UnLyrical
APRIL 20, 2011
Guest post by Matt LaCasse. The chief complaints I hear about Facebook are about its safety and security. Mark Zuckerberg and his team have heard the cries from the masses, and unveiled a bunch of new tools yesterday addressing these two issues. I’ll let you read the post to get all the details, but I wanted to highlight a couple of the big takeaways that I see with this announcement. 1.
Waxing UnLyrical
APRIL 19, 2011
This is a personal post. So if you have the patience to put up with it, I appreciate it. If not, we’ll be back to our regularly scheduled programming tomorrow. Three years ago today , our dog Hank died. Those of you who have pets know how much it hurts when we lose one. Those of you who don’t probably think the rest of us are crazy. But to each his own.
Waxing UnLyrical
APRIL 16, 2011
You know how I told you I was out in Eugene, Ore., earlier this week ? It was a dramatic trip in more ways than one. But I’m going to focus on the “one&# for the purpose of this post. My United flight to Eugene went via San Francisco, which is always dangerous, because it makes me start wondering why we ever left the Bay Area in the first place.
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Waxing UnLyrical
APRIL 24, 2011
I got nothin’ for you this week. Ok, that’s a bit of an exaggeration. There have certainly been some great posts I read. But what with it being a really hectic week–not to mention the EC2 crash (yes, again)–my creative juices are running low. In fact, not only are they running low, they are decidedly cranky as well. So here are some of the best cranky posts I’ve read (and not just this week either). 1 – 4: Media Bullseye’s Meltdown Roundup.
Waxing UnLyrical
APRIL 3, 2011
I know your Weekly Roundup is late today. My bad; I spent most of yesterday watching the cricket World Cup finals and have been on a bit of a high ever since. Because – and you know this by now – India won. After 28 years, India won the cricket World Cup! That too, on home ground!! It was an absolutely electrifying match; you couldn’t tell until the last few overs of the game which way it would go.
Waxing UnLyrical
APRIL 7, 2011
This is a bit of a different post today. It begins with a letter. Dear CEO, I know you’re happy at the recent, positive, publicity for your organization that your PR team has been generating. And I know you’re hoping that this will translate into a more profitable bottom line for the company. But remember when you asked me, “What is the most important audience for us to reach in order to spread our message?”.
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