PR Job Coach
FEBRUARY 9, 2011
'There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement. But what these tools really help with is perspective and insight.
Waxing UnLyrical
FEBRUARY 18, 2011
Bloddy hell, we just can’t get away from “influence,&# can we? Image: Jonathan D. Blundell via Flickr, CC 2.0. Reminds me a little bit of a cheer from my high school days: Everywhere we go-o-o! People want to know-ow-ow! Who we are-are! We are (insert school/team/whatever of your choosing). The mighty mighty _ (see above). YAY TEAM!!!!! Or words to that effect.
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Journalistics
FEBRUARY 13, 2011
In typical Facebook fashion, they’re giving you about 4 weeks to ponder how you feel about the new Fan Page layout. Then, on March 10th, they’ll upgrade your page whether you “like” it or not. And while many of the updates are positive for page admins , there is at least one change that has the potential to rob you of control over your brand image.
Bad Pitch Blog
FEBRUARY 18, 2011
'Yesterday I visited my alma mater, The University of Dayton, and spoke to Professor Irene Dickey''s Internet and E-Marketing class. It was kind of surreal. While the campus has changed significantly in 20 years, it really hasn''t. I realized I presented in the same auditorium when I was a student -- a teacher''s assistant for Speech 101. To anyone younger than me, please realize I know that this not only makes me seem 500 years old, it also makes me feel 500 years old too.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR Job Coach
FEBRUARY 28, 2011
'For certain we are enduring one of the worst job markets since the 1930s. Unemployment is still near double digits and we are now only seeing early buds of a recovery. Jobs are far and few between and those landing are bolstered by solid networks and a great ability to communicate their accomplishments to employers only too willing to hire the best, the brightest and the most economical.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Waxing UnLyrical
FEBRUARY 17, 2011
Facebook, my Facebook, wherefore art thou, Facebook? With Facebook having introduced quite a few changes to business pages, most of us are scratching our heads as to how to make the best use of them. Or “get up to speed,&# if you’d prefer buzzword bingo terminology. Image: Massimo Barbieri via Flickr, CC 2.0. While a lot has already been written about how to deal with Facebook’s latest changes, here are seven ideas on making your business page just a tad better and easier to us
Waxing UnLyrical
FEBRUARY 23, 2011
Sorry, couldn’t resist that. I felt a bit punny. What is HAPPO? Oh, how quickly one forgets! Here’s a reminder of how HAPPO started , but in a nutshell, it stands for “Help a PR Pro Out,&# and is an initiative that uses social media to connect public relations job seekers with those who could employ them. I’ve been part of the core group since Arik Hanson and Valerie Simon launched the initiative, and think it’s absolutely fab.
Waxing UnLyrical
FEBRUARY 26, 2011
Smarter social networking. A few nights ago, I was part of the “ Get Geeky &# panel that Social Media Club-DC had put together. Along with Alex Howard , Frank Gruber and Shana Glickfield , we talked about “ smarter social networking.&#. Much was discussed, but I’ve been thinking more about one of the questions that was asked: If you’re a good connector and/or networker offline, how do you take that online?
Waxing UnLyrical
FEBRUARY 22, 2011
Tell you what, if you want to get a lively Twitter chat going, look for a guest who’ll provide not just great information, but come up with tag lines and great sound bites on the fly. In other words, someone who’s going to pull the strings not too hard, not too light, but just right. Image: Nwardez via Flickr, CC 2.0. Like Jim Sterne did, on last week’s #measurePR.
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Waxing UnLyrical
FEBRUARY 19, 2011
It’s the President’s Day weekend. here in the States, and you might be… planning to hit the stores to find great President’s Day deals, or. heading out of town for a long weekend, or. doing a lot of laundry, or. … fill in the blanks. If you’re a social media junkie like me, how about a few other ideas? Be warned, a lot of links follow.
Waxing UnLyrical
FEBRUARY 1, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measuring Public Relations Outcomes With Seth Duncan February 1st, 2011 Tweet I was going to try and have a post plugging today’s #measurePR chat up early today… but then I realized it would be so much better if I was able to get the recap up instead.
Waxing UnLyrical
FEBRUARY 14, 2011
Looking through WUL, I came across five ways to show Twitter love , that I’d written on Valentine’s Day two years ago. Not bad. As I re-read it, I asked myself if I would say the same things today. After all, that’s one of the great benefits of being a woman, isn’t it, that one need have no compunction whatsoever about changing one’s mind?
Waxing UnLyrical
FEBRUARY 15, 2011
Who covers for you when you go on vacation? I’ve asked a few people (inside and outside our organization) that question and they all had similar responses. No one. We’re masochists – myself included. We do one of two things. We either work during our holidays, … except instead of being at the office we do it from home, the beach, the cabin, wherever it is we trick ourselves into believing we are getting away from it all… Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0.
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Waxing UnLyrical
FEBRUARY 25, 2011
Last week. I received my third reminder from PRWeek that the time is coming for me to renew my subscription. Which, of course, made me start thinking: do I want to renew my subscription? Image: Marc Amos via Flickr, CC 2.0. Do I need to renew my subscription? As I started debating the pros and cons of doing so, PRWeek told me what was in it for me if I did renew: Unlimited access to PRWeekus.com , available to subscribers only.
Waxing UnLyrical
FEBRUARY 24, 2011
Guest post by Mike Doman. I’m a little riled up … Articles like this annoy me. It’s not because it disagrees with my sensibilities (though it does), nor because I have a particular affection for Twitter (though I do). It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept.
Waxing UnLyrical
FEBRUARY 8, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. Yes, really! It started as an email conversation with a friend while I was flying back from the 2009 PRSA International Conference in San Diego.
Waxing UnLyrical
FEBRUARY 7, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali An Ode To Monday February 7th, 2011 Tweet You wake up to Monday ; what will it bring? Hustle and bustle; and perhaps some stress; Perhaps a new client – do you hear “cha-ching&# ? More work than play… likely more than less.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Waxing UnLyrical
FEBRUARY 20, 2011
Connecting with people. Connecting with brands. Using technology better… to connect and more. Using measurement better… to connect the dots. Connection, connection, connection. It’s all about connection. And it’s in your weekly roundup below. 1. Dear Mr. Taywell , from From Poppy. Why: if you’ve ever tried to hound [sic] a brand into doing something, Poppy – a Labrador – will show you how. 2.
Waxing UnLyrical
FEBRUARY 28, 2011
Guest post by Conway Wigg. It’s hard to believe. that just 18 days ago I was flying out of Tripoli and leaving it as a city in what appeared to be total tranquility. Everyone I had met in Libya was fully aware of events in Tunisia and Egypt and yet no one seemed to think it would happen there too. Image: People’s Open Graphics via Flickr, CC 2.0.
Waxing UnLyrical
FEBRUARY 6, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Gerald Durrell Edition February 6th, 2011 Tweet I don’t know if you’ve read My Family and Other Animals by Gerald Durrell ; almost everyone I’ve asked in the States hasn’t.
Waxing UnLyrical
FEBRUARY 5, 2011
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. Should I, or should I not, watch the Super Bowl? I don’t want to watch the Super Bowl. I have absolutely no interest in football. But I might have to park myself in front of the TV (be sure my laptop and/or Kindle will be at the ready, if that happens) to see the ads that seem to generate
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Waxing UnLyrical
FEBRUARY 21, 2011
There are probably a lot of things we can learn from our Presidents. Like how to age prematurely… … and that it’s a bad idea to swat flies on national TV… … and oh, so much more! But one of the most important things we can learn from the Presidents is how to live longer. For example: 1. Don’t ever let something bug you to the point of having a stroke about it. 2.
Waxing UnLyrical
FEBRUARY 27, 2011
We’ve talked a lot about influence this week. Who’s an influencer, what makes an influencer, yadda yadda yadda. More specifically, we’ve talked a lot about Klout. And clout. But mostly Klout. So without further ado, here are seven posts I think you should read if you’re trying to figure out this whole influence thing along with the rest of us.
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