Onclusive
OCTOBER 21, 2014
'FUN FACT ALERT: Did you know over 80% of consumers today now consult online reviews before making a purchase? This may seem #captainobvious to you in today’s smartphone-saturated world, but there is more than meets the eye beyond the number … Continued.
Ronn Torossian
OCTOBER 6, 2014
'You have worth. You have value. And best of all you have an incredible idea you KNOW is going to be a huge success. Guess what. So does everyone else where you are and doing what you are trying to do. I don’t write that to discourage you. Just the opposite, in fact. I [.]. The post 3 Ways to Get the Response you Want appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency.
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Deirdre Breakenridge
OCTOBER 22, 2014
'Guest Post by #PRStudChat Co-Founder Valerie Merahn Simon. On Tuesday, October 28th at 8:30 p.m. eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry. Participants will be asked to share their thoughts and advice on a number of scenarios, including: · The phone rings with a reporter from @NYTimes who shares allegations of insider training by y
Melissa Agnes
OCTOBER 16, 2014
'By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher. The issue of emergency management as a profession has been discussed and debated for several years.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Rock the Status Quo
OCTOBER 16, 2014
'“ Mom, come get me from school. I’m freaking out and nauseous. ” “ Mom, I can’t get out of the car. I JUST CAN’T DO THIS. I can’t breathe! I think I’m going to pass out! ” “ It’s happening again, Mom, I hate this! I don’t understand why this is happening to me. ” Teenagers have a difficult path getting to adulthood and when you throw panic attacks into the mix, that path becomes far MORE difficult.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
OCTOBER 9, 2014
'On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform. Back in April 2013, Medium acquired Matter. The publisher has since become … Continued.
Ronn Torossian
OCTOBER 13, 2014
'In October, 2014, Google released its newest Apple iOS app, “Primer.” Here is a brief introduction to the app, and why rookie marketing professionals should use it. What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Deirdre Breakenridge
OCTOBER 29, 2014
'A Guest Post By Jason Mollica. We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter ? How about DiGiorno not paying attention to a trending topic and getting in a ton of hot water ? This is all part of the importance of having a concrete plan for a brand’s social networks.
Melissa Agnes
OCTOBER 14, 2014
'Last week, while I was in L.A. , Colton (my business partner and the “Day” in Agnes + Day) and I had the opportunity to visit the LAFD’s Emergency Information Center, along with LA’s Emergency Operations Center (EOC), Department Operations Center (DOC), 9-1-1 Dispatch Center and Fire Station 4. We got a personal guided tour by the very generous, passionate and talented Erik Scott , who is one of the department’s Public Information Officers.
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Rock the Status Quo
OCTOBER 2, 2014
'It’s officially fall! You know what that means? Guzzling uber-fattening pumpkin lattes at a thousand calories a pop, yes. Dusting off Halloween decorations, um hum. Doing the mad happy dance when Phoenix sidewalks don’t melt your shoes, oh, yeah. Loving it. But even better… fall’s arrival means it’s time to start collecting 2015 editorial calendars , if you haven’t started yet!
Flack's Revenge
OCTOBER 7, 2014
'You know the feeling; you’ve written a pretty good press release, or so you thought – but the client or internal sponsor kicks it back to you because it “lacks excitement.” It can be hard to understand or respond to such subjective criticism. In theory, the excitement of a release should relate to the news at hand. But we know that the same story can be told in different ways.
Onclusive
OCTOBER 29, 2014
'When a writer for Fast Company agrees to write a “first dibs” article for your company blog, it is all at once flattering (OMG! She’s gonna do that for lil’ ol’ us??), but also – ah hem – kind of … Continued.
Ronn Torossian
OCTOBER 20, 2014
'FedEx is headed to court and they may win their case. However, Ronn Torossian believes that, in the court of public opinion , a win might be worse than a loss. When it comes down to it, most people don’t quibble about their shipping preference. For the average consumer, the difference [.]. The post Contentious FedEx fight is a PR albatross appeared first on Ronn Torossian 5W Public Relations CEO Blog.
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Deirdre Breakenridge
OCTOBER 16, 2014
'So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). My goal for session was to challenge communicators and push the envelope with new roles and responsibilities, as a result of our continuously changing landscape
Melissa Agnes
OCTOBER 23, 2014
'By Whitney C. Gibson. Last month’s post discussed five considerations for businesses when dealing with negative online reviews. These five considerations were: Directly responding to reviews; The so-called “carrot and stick” approach; Lawsuits; Identifying anonymous posters; and. Weighing various factors to reach the best solution. As stated, there is no one-size-fits all approach for dealing with negative online reviews.
Rock the Status Quo
OCTOBER 22, 2014
'One of the areas I focus on frequently with my clients is clarity: clarity of message, clarity of metrics and ROI, clarity for why we use a certain platform or tool, and clarity of mission. It doesn’t just apply to clients – it applies to how I run my own business as a digital PR consultant. (Is that a real word? Spell check doesn’t seem to think so.
Flack's Revenge
OCTOBER 22, 2014
'As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. That’s because most of the related manufacturing is done in places like China, Korea and Taiwan. Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Onclusive
OCTOBER 16, 2014
'Shaking things up from time to time is always a good idea. To keep it fresh and funky, I’d like to kindly request your thoughts regarding this piece on my LinkedIn blog exploring the root of gender disparity in the workplace. In light of … Continued.
Shift Communications
OCTOBER 27, 2014
'Whether you’re a child or grown adult, one of the best parts of Halloween is always the candy. But ever wonder who’s buying all those Fun Size Kit Kats and Snickers? Or where they’re buying them? Here at SHIFT, we coupled our love of candy and data to create the infographic below ( click for larger image ) showcasing consumers’ Halloween candy buying and spending habits.
PR Job Coach
OCTOBER 24, 2014
'This post originally appeared in Spin Sucks. It is reprinted here to stimulate thought among those in the hunt for a PR post. “Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale.
Melissa Agnes
OCTOBER 21, 2014
'Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult. So what are today’s crisis realities and what do they mean to your organization?
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Rock the Status Quo
OCTOBER 27, 2014
'Sometimes it’s not about actually HAVING a secret weapon – it’s about grabbing low-hanging fruit when your competitor’s aren’t. ( tweet this ) LinkedIn is a perfect example. Most companies still aren’t taking advantage of company pages , showcase pages and other free features that don’t require a paid membership upgrade.
Flack's Revenge
OCTOBER 2, 2014
'I attended the NewCo New York kickoff event on Tuesday evening. It was a great opportunity to network with like-minded bloggers, journalists, marketers and entrepreneurs and hear from top tech influencers. As NewCo co-founder John Battelle (the search wonk and tech influencer who launched Industry Standard and co-founded the Web 2.0 Summit with Tim O’Reilly) explained, they were interested in launching a new event concept and came up with NewCo, a “conference-as-festival, where inn
Communications Conversations
OCTOBER 7, 2014
'Years ago, I worked for an accounting and consulting firm here in Minneapolis. They ran their systems on Lotus Notes. For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. It’s actually surprisingly easy to use, and simple. But it’s extremely dated.
Shift Communications
OCTOBER 1, 2014
'When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Companies are faced with the challenge of standing out amongst the noise and finding new and authentic ways of connecting with their audiences. Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations.
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ImPRessions - Crenshaw Communications
OCTOBER 31, 2014
Just another day at the office for our founder Dorothy Crenshaw… We always knew he was a superhero! Creative meeting in DC’s office. We were very productive. And a fine spread for our Halloween festivities! The post Halloween On West 20th Street appeared first on Crenshaw Communications.
Melissa Agnes
OCTOBER 19, 2014
'Welcome to episode #020 of The Crisis Intelligence Podcast, with Melissa Agnes and Bill Boyd. As the Ebola crisis continues to make waves in the United States and around the world, the CDC, government, hospitals and countless others are being looked to to lead the public through this epidemic. With this responsibility comes the need for effective, credible and authoritative crisis leadership.
Rock the Status Quo
OCTOBER 8, 2014
'New social media platform Ello is touted as an “anonymous Facebook with no ads.” Popping up in the limelight where thousands of other wanna-be in the majors platforms have failed, is it something to rave about, or do they just have a great PR team? According to The Guardian , the success of Ello was entirely unplanned. Whoops, but not a bad problem to have, right?
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