Colleen O'Connor July 10, 2020 | 01:40:17
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10 Podcasts PR Pros Should Listen To

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. While our main goal in PR is staying informed about various industries, from ad tech to zythology, we also need to be plugged into comms and PR.

Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends. Check out this list of podcasts for public relations and communications pros.  

The PR Week

The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. Each episode features a PR pro from a known agency.

On the Media

This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape.

The NewsWorthy 

Looking for a quick rundown of major current events? Hosted by a former broadcast journalist, this podcast is packed with politics, tech, business and entertainment from a variety of sources — brought together in one convenient place. 

#FuturePRoof  

#FuturePRoof is a monthly podcast that dives into key industry topics and issues and tries to be forward-thinking with ideas and tips. Check out their episodes on lack of diversity in PR, the impact COVID is having, and the effect of news on people in the spotlight both negatively and positively. 

For Immediate Release

Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. Each episode provides a rich analysis of recent news and discussions on popular topics.

Women at Work

HBR editors open the doors to conversations in this podcast. They interview experts on gender, tell stories about their own experiences, and give lots of practical advice to help women succeed in spite of the obstacles.This is a must listen for all women in comms and PR! 

Marketing Smarts

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this podcast delivers actionable insights and real advice to help professionals market smarter. 

Token CEO

During the shutdown Erika Nardini, the CEO of Barstool Sports, started a podcast from her perspective as a CEO of one of the fastest-growing sports publishers. While this may not seem like a must-listen for most PR pros, it’s very useful for anyone in B2B tech. Recent episodes have focused on Newfronts, Big Tech, female leadership,and the art of networking

Adweek Yeah, That’s Probably an Ad

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. David and Ko are joined by Adweek’s news team every week in deep dives into a wide range of topics, including diversity and inclusion, social media influence, streaming media, and women’s empowerment.

PR Hangover 

Started by a regional PRSSA chapter in 2016, PR Hangover talks with PR professionals and other PRSSA members about communications during a pandemic, career advice and recent PR campaigns.

What are your must-listen podcasts? Check out our list of top advertising and retail podcasts too!  Let me know @colleeno_pr. Happy listening! 

 

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