August, 2018

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The 2 major differences that separate PR and marketing: Skills and tools

Muck Rack

The 2 major differences that separate PR and marketing: Skills and tools

Tools 304
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What Keeps PR People Up At Night

ImPRessions - Crenshaw Communications

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights. In the agency world, there’s the daily stress of waiting for journalists to say yes, or the pressure of the big new client presentation, for example.

B2B 159
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When Passion Meets Ethics

PRSay

“Passion is when you’re willing to quit your job over something in which you believe.”. I’m not sure who to originally said this, but, regardless, these words have long resonated with me, and it’s something I once remembered at a very specific crossroads in my life. It was a weekend morning and I was hastily dressing for an impromptu business meeting.

Ethics 141
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3 Challenges Every Entry Level PR Pro Faces

Shift Communications

Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. While college and extracurricular activities will provide you with some skills needed to navigate the workplace, there are a number of new challenges every entry-level PR pro will face, especially in the agency world.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What Aretha Franklin Can Teach Brands About Making a Mark

Ronn Torossian

Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. And it left many people discussing the legacy of one of the most prolific women, ever, in the music business. We won’t discuss Aretha’s incredible legacy.

Brand 231

More Trending

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How a customer service background can help you in PR

Muck Rack

How a customer service background can help you in PR

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Does Pay-For-Placement PR Work?

ImPRessions - Crenshaw Communications

When companies choose a PR firm, the compensation model is usually a factor. Most PR agencies bill on an hourly basis, or in monthly retainer fees. But there’s another way of billing that’s fairly controversial among agency professionals, — the pay-for-placement method. Can it work? We may be biased, because we’ve never worked on a pay-for-publicity basis, but it’s fair to ask if it can be a better model for some clients.

System 220
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The social media news desk: The big earned media opportunity your PR is missing

Axia PR

Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age. Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk.

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The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

Deirdre Breakenridge

Join us on Thursday, September 20th at 12:00 p.m. ET for an in-depth discussion on the mysteries of media pitching. Yes. You heard us: Media pitching. Content may be king, but if the PESO model has taught us anything, it’s that we need to integrate a number of distribution tactics into the communications mix in order to be consistently successful. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices.

Community 157
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Twitter Re-commits to Fighting “Toxic” Content

Ronn Torossian

As the public and political pressure continues to mount on social media platforms to make it safer to surf online, the focus of much of the critique has shifted. Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.

Twitter 218
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Finding the Right Time to Send a Pitch

PRSay

The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy. It was a sweet spot after they had rolled in, had their coffee, gotten through their overnight email and started moving forward with their day — but before lunch and looming deadlines. But now they have to turn in multiple stories a day.

Pitching 205
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Content Curation’s Last stand?

Flack's Revenge

Quora recently sent me an email asking about my favorite content curation examples. Image from Pixabay. In years past, answering this would have been a layup (I suppose that’s why I was on their list). Now I was strangely stumped, even disinterested. It’s not that I’m out of touch. These are different times. Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commen

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Why Lies Beat The Truth On Social Media

ImPRessions - Crenshaw Communications

There’s more bad news on the “fake news” front. It seems lies are more viral than truth – at least on Twitter. That’s the conclusion of a study recently published in Science magazine. Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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You Can’t Freeze Time, But You Can Manage It

Solo PR Pro

By Daria Steigman, Steigman Communications. Last week, I tried to freeze time. Spoiler alert: It did not work. However, this post from Solo PR Pro Premium member, Daria Steigman has timeless (ha, ha, get it) advice on managing time. The post was originally published on International Association of Business Communicators (IABC). It has been lightly updated.

System 143
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To communicate your company you (also) need a journalist

Prowly

Being a media company means publishing interesting content, and a media company needs not only content marketers, but also journalists. The post To communicate your company you (also) need a journalist appeared first on Prowly Magazine.

Company 159
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4 Vital Steps to PR Success

Ronn Torossian

Successful public relations campaigns are not accidents. For consistently successful PR, you need to include these four vital components of public relations messaging success. Know Your Core Message. Some call this a “key” message, but, whatever you choose to name it, the point here is that you have one thing to say that matters more than anything else you want to say.

Blogging 218
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Think Before You Share Content

The Proactive Report

Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire. A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St.

Training 148
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Is it time to Rethink our Faustian Bargain with “Free”?

Flack's Revenge

There is legislation brewing in Europe that could upend digital media. They’re considering making the major platforms like Google, Facebook et al, pay copyright fees for all the content that they now freely distribute and monetize. It may seem nuts and I never thought I’d agree with such a scheme. But perhaps the time really has come to think the unthinkable and reconsider our Faustian bargain with free.

Privacy 120
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. In an earlier post, we discussed what makes tech such a different animal. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends.

Trends 157
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A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar

PRSay

In a perfect world, we could place pushpins on calendar dates to plan out days, weeks and months of special events, announcements, contests and news to share. It’d be an entire roadmap of content, blog topics and email promos. Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans.

Pitching 135
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Why Your Business Should Use Chat Apps

Prowly

Communicators are trying to reverse this trend by resorting to a very personal and close communication level through chatbots. The sooner you learn how to use them in your business, the sooner you start reaping the benefits. The post Why Your Business Should Use Chat Apps appeared first on Prowly Magazine.

Trends 151
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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“Push” or “Pushy” — Here’s How to Get the Most out of Your Brand’s Digital Notices

Ronn Torossian

We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action. Push notifications invite both increased connections and compelling reasons to take immediate action on a brand message.

How To 199
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Why modern-day unicorn marketer’s just don’t exist

Communications Conversations

A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now. All companies want one, and most have a very hard time finding them. I’m here today to tell you the modern day unicorn marketer is a complete myth.

Mobile 133
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Shaking Up the Status Quo in Asia Leads to Industry Recognition.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region. As an agency that competes against companies 50+ times larger, this type of industry recognition is important. It reminds the outside world that bigger isn’t better (said the guy who tips 5 foot 4 on a good.more.

Industry 127
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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before. But a sound, carefully conceived program is a road map to success. Here are some fundamentals that will guide you in crafting a winning PR program.

Writing 136
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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3 Types of Information Journalists Want You to Pitch Them

PRSay

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. Though this statement may be accurate, they’re also looking at it the wrong way. It’s true that old system of beats has been dissolving steadily for years now. There are still some beats still covered of course — government, tech, sports are some of the obvious ones — but more and more journalists have become generalists.

Pitching 145
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4 Critical Ingredients All Companies Should Include in Their Social Media Strategy

Prowly

Developing a successful social media plan is still one of the top challenges marketing teams face. What should you include in yor social media strategy? The post 4 Critical Ingredients All Companies Should Include in Their Social Media Strategy appeared first on Prowly Magazine.

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How Twitter Feuds Have Turned into Good PR

Ronn Torossian

While social media is one of the powerful PR tools in the digital world, it’s also one of the most difficult avenues for modern brands to understand. Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. People want to see that their favorite brands have personalities that they can resonate with.

Twitter 199