Stephen Waddington

OCTOBER 18, 2018

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. It’s a form of workflow borrowed from a media newsroom.

Tools 203

Tools Web Banking Wikipedia 203

Agility PR Solutions

OCTOBER 18, 2018

As a PR professional, the saying “knowledge is power” likely rings very true, especially for anyone who’s seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. Especially when your boss is looking for those magic numbers that […]. The post Proving ROI: How PR Measurement Can Take You to the Next Level appeared first on Agility PR Solutions.

Measurement 183

Measurement 183

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire.

Tools 108

Tools SMB Survey Software 108

The Resolution Blog

OCTOBER 18, 2018

I believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why…. Originally taken from my talk at PRWeek DECODED. Chicago, October 18, 2018 [link] Site-wide traffic figures such as monthly uniques, visits, impressions etc. doesn’t say anything about your coverage because… You didn’t get coverage on every page of the site so why report on the people that didn’t see the coverage?

Report 120

Report How To Analytics Measurement 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. I recently refreshed my skills and point of view at a workshop sponsored by Engage , and the session offered food for thought.

Brand 173

Brand Branding Storytelling Video 173

Muck Rack

OCTOBER 18, 2018

Blurred lines: What’s the difference between a journalist and an influencer?

114

114

Agility PR Solutions

OCTOBER 18, 2018

A new report reveals some good news for the PR industry—at least for those firms applying business-building best practices. Best-in-class North American PR agencies increased their hourly rates in 2017 over averages of all firms from 2016, according to the research from PR industry-focused merger and management consulting firm Gould+Partners. Based on responses from 35 selected PR agencies […].

Report 60

Report Agency Industry Publicity 60

Prohibition

OCTOBER 18, 2018

The last twelve months at Prohibition HQ have been rather busy, we have had to expand our office space and the team has grown to more than 15 members and that is all because our client list just keeps on getting longer. It’s a great problem to have and I would love to say this is all down to the superb leadership from Will and I but it isn’t, it is down to a committed and ambitious team that is constantly looking at new ways to build relationships for their clients.

Content Marketing 59

Content Marketing Agency Video Marketing 59

Agility PR Solutions

OCTOBER 18, 2018

Now that cannabis is legal in Canada, the first high-profile nation to embrace the high road on a national level, the eyes of the world are on Trudeau and company to see how things develop on cultural, economic and legislative levels. We already know some U.S. states are managing to make it work (so far), […]. The post Reputation rehab—how cannabis went from “Reefer Madness” to respectable Canada legalization appeared first on Agility PR Solutions.

Reputation 60

Reputation Company Trends Publicity 60

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Karen Freberg

OCTOBER 18, 2018

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand. However, my favorite brand is one that not only produces great products and tools, but has some of the best people behind the brand who are engaged with moving the industry forward.

Education 56

Education Creativity Video Tools 56

Axia PR

OCTOBER 18, 2018

Submit better award entries by drafting better PR plans. For some, entering a public relations program for a recognition like the Silver Anvil, Image Award, or Radiance Award can be daunting. In my PR career, I’ve written multiple award entries and, while the first one seemed overwhelming, I was hooked from the start and hungry for more.

Writing 48

Writing Publicity 48

HMA Public Relations

OCTOBER 18, 2018

One can say I am competitive by nature. As an athlete, I took a loss pretty hard. As a Cardinals fan, well, I have had to […]. The post Lessons Learned From Top Golf appeared first on HMA Public Relations.

Publicity 51

Publicity Sports 51

Masters in Communications

OCTOBER 18, 2018

It’s the big interview for your dream job and you’re excited to demonstrate your qualifications. But is your body language sending the opposite message? Communication success hinges on our spoken and unspoken language. In fact, 93 percent of what we convey to others is through non-verbal cues (55%) and tone of voice (33%), not words. Even if you think you're coming off as confident and capable in your answers, your body language could be sending a different message.

Interviews 68

Interviews Video Examples Course 68

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer