Prohibition

SEPTEMBER 19, 2019

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! Some of the top influencer marketing fails include influencers bad use of photo shop, brands receiving backlash for unauthentic partnerships and both parties failing to meet the ASA’s legal requirements for advertisements.

Marketing 54

Marketing How To Social Media Instagram 54

Agility PR Solutions

SEPTEMBER 19, 2019

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out. While you may already be running ads on Facebook […].

Advertising 97

Advertising Advertising Trends Marketing 97

Critical Mention

SEPTEMBER 19, 2019

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

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Agency Marketing Media SEO 79

Agility PR Solutions

SEPTEMBER 19, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Not since […].

Twitter 81

Twitter Viral Marketing Advertising 81

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

SEPTEMBER 19, 2019

More than ever it feels as if mental health is increasingly covered in the media. Attitudes toward therapy and mental health benefits have shifted for individuals, as well as employers trying to attract and retain the right talent for their company. We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social.

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Web Exercises Employee Viral 68

Muck Rack

SEPTEMBER 19, 2019

Video: Get to know Alan Danzis, vice president, media relations, MSLGROUP

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Media Relations Video Media 98

Communications Conversations

SEPTEMBER 19, 2019

TikTok is having a bit of a moment. Allow me to share some stats that back up that statement: TikTok now has more than 500M active users worldwide, ahead of Twitter, LinkedIn, Snapchat and Pinterest. TikTok was the third most downloaded app in Q1 of 2019. TikTok was the most downloadable app in the Apple App Store in Q1 2019–ahead of YouTube and Insta.

Brand 60

Brand Branding Pinterest Case Study 60

Inbound PR

SEPTEMBER 19, 2019

Earlier this year, I had the pleasure of doing a presentation at a great inbound marketing event in London organised by Whitehat SEO. It was a terrific audience, a terrific venue and a really fun experience. As always, the topic of my talk was Inbound PR. And this was probably one of the best presentations I've given on the topic which is why I want to share the recording of the talk with you today.

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Video SEO Strategy Marketing 48

HMA Public Relations

SEPTEMBER 19, 2019

As an ambitious 6-year-old, Autumn was already trying to climb the career ladder. Business cards were the first step. Read more! The post Too young for business cards? appeared first on HMA Public Relations.

Publicity 42

Publicity 42

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Culpwrit

SEPTEMBER 19, 2019

Two years ago, I was invited to organize and edit a crisis management eBook for RockDove Solutions, the technology company behind the In Case of Crisis app. Our goal was to share current thinking on crisis management from senior practitioners who advise organizations facing major crisis situations. As detailed in the firm’s blog post, the […].

eBook 40

eBook Crisis Crisis Management Technology 40

PRSay

SEPTEMBER 19, 2019

Though autumn officially starts on Sept. 23, Starbucks rolled out its pumpkin spice latte this year on Aug. 27 — a day earlier than in 2018 and over a week earlier than in 2017. Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense. In 2015, Forbes estimated that the drink rakes in around $100 million over the course of a single autumn.

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Instagram Analytics Google Trends 100