Fragments, Social Media & Channels; Unscripted Marketing Links
Sword and the Script
MAY 21, 2016
Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels. In his latest book, Content, Inc., the godfather of content marketing Joe Pullizzi paints a compelling evolutionary picture of channel growth in the second chapter (you can find my review of his prievious b
63 
Let's personalize your content