Cision

JULY 8, 2016

The average person spends more than four hours browsing the internet each day…and that doesn’t include time spent on mobile. The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. How can brands ensure their target audiences see and consume their content?

Case Study 192

Case Study How To Media Pitching 192

Mark My Words

JULY 8, 2016

‘Post-factual’ is a phrase we’ve been hearing a lot of lately. Once upon a time you would have been discredited for calling the Bank of England corrupt. Now – as Rafael Behr quotes in his Guardian long read autopsy of the remains of Remain - you can plaster it over a bus and the BBC will give you a free ride. Post-factual is identification politics- it means understanding what it’s like to “walk in my shoes”.

Communications 79

Communications Banking Financial Strategy 79

ISEBOX

JULY 8, 2016

You love Mailchimp. So do we. And that’s why we created an ISEBOX to Mailchimp integration that allows you to take your ISEBOX Content Room and distribute it in all its beautiful perfection using Mailchimp’s mail distribution platform. It’s super simple to use. Simply login to your Mailchimp account, and login to your ISEBOX account. Visit your MailOut tab, create the MailOut using the ISEBOX Content Room of your choice, and then click the “Create Mailchimp Draft” button.

Tools 70

Tools Media How To 70

Stern + Associates

JULY 8, 2016

You’ve written a business book to sell your ideas. Now you need book marketing ideas to promote it - and your thought leadership. The post 3 Book Marketing Ideas to Sell Copies and Your Thought Leadership appeared first on Stern Strategy Group.

Leadership 49

Leadership Marketing Groups Strategy 49

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR Conversations

JULY 8, 2016

One of the delightful developments from the International History of Public Relations Conference (IHPRC) and growing interest in the antecedents of the field is the publication of some wonderful books. In particular, two series have gone from strength to strength. The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research.

Skype 48

Skype Conference Writing Internal 48

PR Conversations

JULY 8, 2016

One of the delightful developments from the International History of Public Relations Conference (IHPRC) and growing interest in the antecedents of the field is the publication of some wonderful books. In particular, two series have gone from strength to strength. The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research.

Skype 40

Skype Conference Writing Internal 40

Steve Barrett on PR

JULY 8, 2016

Controversies over the poor showing of mainstream PR firms in their core Lions categories at Cannes masked concerns from the ad sector about the tide of change moving firmly into the realm of earned media and earned influence.

Advertising 109

Advertising Advertising Media 109

PR Conversations

JULY 8, 2016

One of the delightful developments from the International History of Public Relations Conference (IHPRC) and growing interest in the antecedents of the field is the publication of some wonderful books. In particular, two series have gone from strength to strength. The first is the collection of scholarly texts edited by Kevin Moloney: New Directions in Public Relations and Communication Research.

Conference 40

Conference Skype Writing Internal 40

PR Conversations

JULY 8, 2016

An important link between academia and practice is research. A notable difference is the emphasis within such research on methodological matters. This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically.

Interviews 51

Interviews Ethics Education LinkedIn 51

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PR Conversations

JULY 8, 2016

An important link between academia and practice is research. A notable difference is the emphasis within such research on methodological matters. This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

An important link between academia and practice is research. A notable difference is the emphasis within such research on methodological matters. This is a critical aspect of scholarship, but is commonly lacking in practice, particularly within public relations where crowd-sourcing exercises and publicity-oriented surveys may be viewed unproblematically.

Interviews 40

Interviews Ethics Education LinkedIn 40