Cision

MARCH 3, 2016

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve.

Infographics 186

Infographics Media Journalism Survey 186

ImPRessions - Crenshaw Communications

MARCH 3, 2016

How well do you think you know the field of public relations ? Or at least, PR’s reputation? The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications. Since public perception is often shaped by what’s said by famous leaders in business, politics, and sports, here’s a quiz to test your PR acumen.

Reputation 136

Reputation Sports Crisis Communications B2B 136

Cision

MARCH 3, 2016

Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. Newsrooms have evolved to keep up with audiences’ needs. . Despite all this change, one thing that has largely remained the same is the working PR-journalist relationship. Two-thirds of journalists believe it has remained unchanged over the past few years.

Media Relations 166

Media Relations Media Pitching Survey 166

Marketwired

MARCH 3, 2016

[By Jason Mollica]. The last ten years have seen a seismic shift in not only how business is done, but also how marketers get the word out to influencers and followers. Facebook and Twitter started the trend, with YouTube, Instagram and the like, following. As is the case, there is always something new for us to learn and utilize to help share what our clients are unveiling or how to position ourselves as thought leaders.

Leadership 116

Leadership YouTube Video Instagram 116

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. We spoke with Motion PR founder Kim Eberl about her journey to here, and the challenges she sees going forward.

Newspapers 156

Newspapers Creativity Mobile Agency 156

Shift Communications

MARCH 3, 2016

SXSW Interactive: the land of entrepreneurialism, celebrity keynotes, guerilla marketing – where Twitter was unveiled and Uber launched – all deep in the heart of the “Silicon Hills,” aka Austin, Texas. With nearly 34,000 attendees from across 85 countries and 2700 speakers across 1200 sessions, it’s a marketing spectacular where major brands and startups alike can put their brightest feathers on display as the tech elite converge on the former sleepy town of Austin.

Interviews 73

Interviews Conference Creativity Community 73

Beyond PR

MARCH 3, 2016

Thought leadership: it’s vital to brands big and small, established and new. Whether you work in a large company or as a sole practitioner, knowing how to position yourself and colleagues as industry experts is a necessity. Yet it’s no secret that the influencer landscape is becoming increasingly difficult to navigate. With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media profe

Pitching 75

Pitching Media Leadership Examples 75

Stern + Associates

MARCH 3, 2016

Congressional testimony is underway in Apple’s stand-off with the U.S. government over the FBI’s request for what the tech titan equates to a master key for its devices. The issues. The post Decoding Apple vs. the FBI and Its Implications for the Future of Internet of Things appeared first on Stern Strategy Group.

Government 48

Government Groups Strategy Privacy 48

prTini

MARCH 3, 2016

Business instincts. Mother’s intuition. When we talk about instincts or gut feelings, we tend to downplay their importance or value. When I think back on decisions I make for Geben, a lot of it is chalked up to instincts. I didn’t write a business plan. I don’t hem and haw over all the various options. I consider the situation and make a decision, oftentimes solely based on instincts.

Writing 38

Writing 38

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Communications

ISEBOX

MARCH 3, 2016

PR has changed dramatically from the time when we were all thinking “Wow – a multimedia press release. What a novel idea!” These days, we need to be considering how we’re going to take our content and power it up to viral status. You won’t get coverage by simply including a video here and an image there. Rise above mediocrity by focusing on the cornerstones and cobblestones of great content.

eBook 70

eBook Viral Conference Content Marketing 70