Cision

JUNE 23, 2016

Without knowing how your issue affects them, your audience won’t take action. So how do you convey the impact of the issue effectively? The right message and messenger will motivate your audience and ensure you are well-received, says Connie Partoyan, chief executive officer of Direct Impact. In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable.

Public Affairs 227

Public Affairs Local Education Policies 227

ImPRessions - Crenshaw Communications

JUNE 23, 2016

Helping to craft an executive’s opinions into a compelling story for publication is a gratifying part of public relations work. The best outcomes come from good relationships with discerning editors, such as Ira Apfel of the highly respected AFP (Association for Financial Professionals) publications, with whom we have had the pleasure of working.

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Financial Pitching Survey Customer Service 136

Cision

JUNE 23, 2016

It takes more than a few posts and likes to build an online community, and it won’t happen overnight. So how do you turn followers into brand advocates? At her upcoming webinar, “ Unleashing the Power of Social PR ,” on Tuesday, June 28 at 2 p.m. ET, PR and social media expert Shonali Burke will share her tips on how to build, engage and motivate your community on social media to increase reach and grow brand awareness.

Community 159

Community Social Media Training Education 159

The Stalwart Blog

JUNE 23, 2016

This week, LeBron James and the Cleveland Cavaliers won the NBA Championship in dramatic fashion, defeating the Golden State Warriors in seven games. Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . While “bandwagon” fans — those that support the most successful team and/or player of the moment — are nothing new in sports, it was surprising to see so many brands rush into the Cavaliers/LeBr

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Apparel Television Fashion Sports 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

JUNE 23, 2016

For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Believe me, it’s still happening. Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the Twin Cities area) who block employees from accessing social media sites at work. Heck, I’ve had clients on the marketing side who had to get special exemptions to visit YouTube and Facebook during the day.

Social Media 74

Social Media Employee Media Study 74

Stern + Associates

JUNE 23, 2016

American health care is caught in a vise, squeezed from the positive gains in life expectancy on one side and unsustainable medical costs on the other. Meanwhile, the pace of. The post To Bundle or Not to Bundle: Michael Porter and Robert Kaplan on How to Pay for Health Care appeared first on Stern Strategy Group.

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How To Groups Strategy 48

Solo PR Pro

JUNE 23, 2016

On the fourth Wednesday in June, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On June 22 2016, we weighed in with opinions and insight on the following topics of interest: How do you know when a client relationship has run its course?

Video 40

Video Leadership Content Marketing Course 40

Cision

JUNE 23, 2016

Imagine if your brand’s followers wore face paint and bought jerseys to support you. Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. The secret to success is a lot like baseball — preparation, positioning and data. Using enterprise social intelligence software , we tracked the fan personas of historic baseball rivalries — the first in our series is the Chicago Cubs against the

Enterprise 200

Enterprise Infographics Software Mobile 200

Flatiron Communications

JUNE 23, 2016

Just as it appeared that Facebook Live would do to Periscope what Periscope did to Meerkat , the Democrats in the U.S. House of Representatives breathed new life into the fledgling, real-time video-streaming app owned by Twitter (Nasdaq: TWTR). Here’s the lede from ABC News : The Democratic sit-in over gun control last night almost fell into a broadcasting black hole until tech savvy representatives took out their smartphones and began broadcasting on Periscope.

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Facebook Video Mobile Twitter 31

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