Flack's Revenge
FEBRUARY 23, 2017
To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. However, there are image dimensions and sizing guidelines that you must follow, or they will not appear as you like and may not be approved at all.
ImPRessions - Crenshaw Communications
FEBRUARY 23, 2017
The best public relations campaigns use a combination of strategies and tactics to help build brands and support business success. Campaigns also win when client-agency partnerships are strong and the players are fully engaged. However, in PR, there are also many myths (alternative facts?) which we like to explore from time to time to help companies better understand public relations and how to get the most out of it.
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PR News
FEBRUARY 23, 2017
“Not every incident needs a response, but incidents that are ignored can lead to a bigger crisis.” This crisis management advice comes directly from Ernest DelBuono, senior strategist for strategic communications firm Levick. At its root is the kind of logic Captain Kirk used on murderous computers to make them self-destruct. DelBuono’s key insight goes… Continued.
ISEBOX
FEBRUARY 23, 2017
Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
FEBRUARY 23, 2017
“Compelling, if true.”. Those were often the first words out of the mouth of Steve Daley , a former mentor of mine from agency life, when he would hear about the value proposition from a new client. Daley, who passed away six years ago, was a former Chicago Tribune columnist and White House correspondent (and a fellow American University alumnus). While at Porter Novelli, Steve was both grizzled skeptic and warm-hearted storyteller.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Stern + Associates
FEBRUARY 23, 2017
Social media can be fun, enticing, exciting, but also extremely overwhelming. In the ever-growing space of social media, where does your brand need to have a strong focus and presence? The post 5 Reasons Why Your Social Media Strategy Should Give More Love to Facebook appeared first on Stern Strategy Group.
Katie Paine's Measurement Blog
FEBRUARY 23, 2017
Happy Almost Spring! Here’s a new round of “Got 5 Minutes? Here are 5 Links to Check Out” : 1) “Algorithms’ Dark Side: Embedding Bias into Code” by Ariella Brown, All Analyltics. You may not want to trust that algorithm.” Read More Why you should read it: We are increasingly relying on algorithm to tell […].
Solo PR Pro
FEBRUARY 23, 2017
On the second Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On February 22, 2017 we weighed in with opinions and insight on the following topics of interest: To move from consultant to CEO, what skills should I focus on developing?
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