ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

by guest writer Ron Stein. Writing is one of the most important parts of a successful public relations campaign. To quote Malcolm Gladwell, “Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to

Writing 223

Writing Publicity Newspapers Sports 223

Cision

SEPTEMBER 23, 2016

Anne R. Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500.

Technology 197

Technology Pitching Insurance Insurance 197

Shift Communications

SEPTEMBER 23, 2016

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Emily Wienberg, an Account Manager based in our Boston office. Emily gives us a glimpse of how her career unfolded, and offers up advice for anyone looking to progress in the field of PR. .

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Interviews Resources Writing Course 108

The Stalwart Blog

SEPTEMBER 23, 2016

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. I tend to agree. There’s no better way to sell your services than by sharing your customer’s successes that’s backed with data.

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Case Study Study Resources Content Marketing 92

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

SEPTEMBER 23, 2016

As the marketers and communicators of our organizations’ thought leadership, it’s up to us to get our sales team to buy-in – and spread the word. The post Selling Thought Leadership: How to Get Sales to Buy-In appeared first on Stern Strategy Group.

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Leadership How To Groups Strategy 65