Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Despite the maturation of digital marketing and web analytics, this remains a challenge. Some of the commentaries about commercials broadcast during a certain Sunday game reminded me of this recently (not as good as previous years). As I reviewed other articles I might include for this week’s Unscripted Marketing links [UML], I couldn’t help but think: what would a B2B do with an

B2B 66

B2B Marketing Advertising Advertising 66

Lauri Pehar Borsh

FEBRUARY 18, 2017

Excellent advice from Pattie Lovett-Reid, chief financial commentator, CTV News – 5 ways to grow your personal brand on social media. Watch Pattie’s interview with BNN’s The Street. ANALYSIS: Are you narcissistic if you’re on social media? That was the question posed to me at a family BBQ on the weekend. I found myself defending […].

Social Media 60

Social Media Brand Branding Media 60

Prakkypedia

FEBRUARY 18, 2017

Years ago, I worked as a social media consultant and much of my work involved government departments. Some of my work also involved politicians. And let me tell you: a great many of them wanted to avoid social media. They laughed at any notion of using social media platforms to communicate with the public and constituents. They were largely focused on the perceived risk.

Government 60

Government Twitter Reddit Social Media 60