Cision

MARCH 31, 2016

Crises can hit your brand without warning, and if you’re not prepared, you could have a full-blown catastrophe on your hands. So how can your brand be ready for anything? Start by arming yourself with a crisis communication plan. Not every crisis will go according to plan though. You should also be able to think on your feet and adapt to each issue as it comes.

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ImPRessions - Crenshaw Communications

MARCH 31, 2016

It’s college admissions season, and there are surprisingly many parallels between public relations work and the process of gaining acceptance to the school of your choice. For all who’ve been through it, or have accompanied family members, it can be a trying, angst-ridden time, but there’s much to be learned. Here are five things PR practitioners can learn from the college admissions process.

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Cision

MARCH 31, 2016

For many, the name MGM Resorts International conjures up images of the big green hotel on the Las Vegas strip, aka the MGM Grand. But MGM Resorts International is actually the brand behind more than a dozen hotels in Las Vegas, including the iconic Bellagio, Circus Circus and Luxor, as well as properties around the U.S. and in China. One other figure that might surprise you is that in those Las Vegas establishments, gambling accounts for only 30 percent of the revenue.

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PR in High Definition

MARCH 31, 2016

So our approach to life is rational eh? We like to think so, but anyone who’s studied psychology will know it’s absolutely not the case. Why is this important for people in communications? We need to understand that people are less rational and more unpredictable than we believe. All businesses rely on selling something (product, service or an idea) to someone and behavioural economics bridges the gap between rational and emotional thinking as a proven science.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MARCH 31, 2016

Your audience doesn’t respond to stories about your products. But they do respond to stories about people. If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

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prTini

MARCH 31, 2016

At Geben, we have a standing team meeting once a week where the whole agency comes together to analyze and solve problems. Sometimes, they’re client/project-specific, but more often than not, they’re things like time management, planning and how to address agency-wide growing pains. The whole meeting usually only takes 15-20 minutes, and those minutes are some of the most productive of the week.

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PR in High Definition

MARCH 31, 2016

Your PR brief is essentially your key to finding the right partner for your business and you should be thinking about it that way. Every employee in your business needs to play a part in achieving the company’s business goals, be it sales figures, profit, or website hits. This applies to the PR agency you’re […]. The post Brief encounters: How to write a PR brief appeared first on Firefly Communications.

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Beyond PR

MARCH 31, 2016

You’ve spent hours writing your latest and greatest piece of content. You have a killer story, eye-catching presentation, and even a multi-channel promotion strategy to reach all the right people. But was it a waste of time and money because you forgot the one essential that makes your marketing matter? Your call to action. Every interaction you have with your audience is an opportunity to build and strengthen relationships.

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PR in High Definition

MARCH 31, 2016

So our approach to life is rational eh? We like to think so, but anyone who’s studied psychology will know it’s absolutely not the case. Why is this important for people in communications? We need to understand that people are less rational and more unpredictable than we believe. All businesses rely on selling something (product, […]. The post Why PRs must understand behavioural economics appeared first on Firefly Communications.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketwired

MARCH 31, 2016

Marketwired recently participated in IR Magazine’s West Coast Think Tank, an invitation-only forum where senior investor relations officers congregate to discuss timely topics. In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media.

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