Cision

JUNE 3, 2016

What happens when you combine the speed of Indy with the power of Cision? Real-time social media coverage of the 100th running of the Indianapolis 500. We covered the full scope of the Memorial Day weekend event using our Cision Visible Intelligence and Cision PR Edition software. First we started off our monitoring with a classic battle of the brands: Honda vs.

Social Media 139

Social Media Brand Branding Real Estate 139

Communications Conversations

JUNE 3, 2016

In a previous life, I spent my days working for a large health care organization based here in Minneapolis. I had taken the job as a “step back”. As a way to get a better handle on my career, and survive those early years with my kids (young parents—you’ll relate). But, one thing I found fascinating about this health care company and its marketing/communications function was this: Most people did seem to see any reason to network beyond its four walls.

Company 60

Company Corporate Local Industry 60

Cision

JUNE 3, 2016

Practically every brand has a social media presence. So why are 45 percent of marketers unable to demonstrate social’s impact on a qualitative or quantitative level? Social media is more than an array of communication platforms. It’s a tool that helps stakeholders understand their customers, generate leads and track their brand’s pulse. In order to gain that knowledge and shape future campaigns, measurement is key.

How To 139

How To Retail Measurement Tools 139

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. And because IR and PR often don’t have the same specific objectives or report to the same supervisors, it’s not uncommon for each team to work independently with little to no collaboration.

Comparison 58

Comparison Financial Internal International 58

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

JUNE 3, 2016

A roundup of PRWeek at Cannes and nine top tips for getting the best out of the annual festival of creativity.

Creativity 61

Creativity 61

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. They included: Michael Smart an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing; Chief Strategy Officer of AirPR Rebekah Iliff who helps businesses measure PR’s impact and make data-driven decisions; and.

Media Relations 43

Media Relations Measurement Media Analysis 43

Stern + Associates

JUNE 3, 2016

It wasn’t long ago that companies kept their expertise closely guarded, and seemingly under lock and key. After all, knowledge is a valuable asset; it’s not something to just put. The post 6 Golden Rules of Thought Leadership Content appeared first on Stern Strategy Group.

Leadership 49

Leadership Groups Strategy Company 49

PR Conversations

JUNE 3, 2016

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Helen Reynolds: 1. What are your most striking characteristics as a PR practitioner?

Government 51

Government Social Media Local Corporate 51

Mark My Words

JUNE 3, 2016

The spin and backtracking that have characterised Chris Evans’s steering of Top Gear have been more Downing Street press office than racing track. Last year it was “100% not true” that he was in line to fill Clarkson’s shoes; months later the BBC announced that they had signed him up for a three year stint. If the presenter’s people ever advised him against loose talk in the wake of this U-turn their caution wasn’t heeded.

Radio 65

Radio Comparison Film Television 65

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Communications