Deirdre Breakenridge

NOVEMBER 3, 2016

If you are a student looking to make a successful transition to the workplace, this month’s #PRStudChat is for you. Learn how to best prepare yourself to become the PR pro you hope to be! Do you feel overwhelmed by the prospect of having to look for a job after graduation? Are you looking for connections in your field, but don’t know where to start?

Trade Shows 306

Trade Shows Community Social Media Resources 306

Cision

NOVEMBER 3, 2016

Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience. In this interview, Laura discusses how to break through the noise and reach your audience, why defining your goals will result in a stronger communication strategy and why successful communica

Knowledge Base 208

Knowledge Base Social Media Policies Communications 208

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2016

While the expression “man bites dog” wasn’t coined to describe public relations work, it might as well have been. In PR, it’s our experience that a simple twist on the expected is often the basis for juicy, media-appealing stories. We challenge ourselves daily to find the unusual in the humdrum or create the contrarian POV that will pique journalist curiosity.

Hotels 164

Hotels Retail Report Creativity 164

Beyond PR

NOVEMBER 3, 2016

Every hour of every marketer’s work day is focused on preserving and promoting their brand’s story. As our white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand explores, your communications’ success depends on the continual maintenance of your brand values, audiences, and voice. However, whether we like it or not, we also have another brand to worry about: our personal brand on the social web.

Brand 86

Brand Branding Twitter Reputation 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. We certainly do not conduct ourselves in the same way at home on our own time as we would at the office or in a business meeting, so it should come as no surprise that we must distinguish between the t

Social Media 255

Social Media Media Reputation Training 255