Fri.Jul 15, 2016

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Winning PR Strategies For Nonprofits

ImPRessions - Crenshaw Communications

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” This is particularly true when a team works for a nonprofit that is tackling a persistent social problem or seeking the cure for a disease. Most would think this work would be easy; who can say no to a group offering food for the hungry or helping defeat cancer?

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Does Your Target Audience Notice Your Story?

Cision

In such a content-cluttered world, the odds are not in your brand’s favor. Consumers have grown overwhelmed and hesitate to make a purchase before consulting their peers first. So how can you convince consumers you’re worth their time? Partner with influencers. To successfully impact your audience with an influencer marketing strategy, you’ll need to integrate paid, earned, shared and owned media.

Consumer 131
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The key to Snapchat is storytelling & intimacy

The Stalwart Blog

I feel like Instagram is a dinosaur and Facebook…don’t get me started. I’ve had a Snapchat account for awhile, but only became active a couple weeks ago. I thought I was too old or it was complicated, but now I am HOOKED. I think I love it so much for two reasons: Intimacy - sure you can take a video and share it on Instagram, Twitter or Facebook, but those platforms can get in the way of the viewing experience.

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Brexit demystified

Steve Barrett on PR

PRWeek editor-in-chief Steve Barrett tries to explain a crazy last month in British politics to the rest of the world.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Content We Love: Experience OUE Skyspace LA’s Grand Opening with Multimedia News Release

Beyond PR

It’s not every day you get to slide down the side of a skyscraper in a glass tube suspended 1,000 feet in the air. One company has made this a reality atop one of Los Angeles’ most-recognized towers. L.A.’s U.S. Bank Tower has long enjoyed fame thanks to a variety of pop culture cameos. Audiences of the original Independence Day will recognize it from the scene featuring eager E.T. fans dancing and waving signs on its rooftop, hoping to catch a close encounter.

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Possibly the Most Important Metric of All: Your Gut

Waxing UnLyrical

Reader alert: there is no sugar-coating in today’s post. It’s pretty raw, because that’s how I am right now. So if you read on – which I hope you do – please keep that in mind. Thank you. . You’re reading this post on the day Donald Trump announced his VP pick… on Twitter. Two days after Boris Johnson came back from Brexit purgatory as the UK’s new Foreign Minister.