The Struggle is Real in B2B Content Marketing [UML]
Sword and the Script
JULY 16, 2016
If you peruse enough surveys covering the challenges of marketing , you begin to see that three common themes among the findings: budget, ROI and production. There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Marketing Budget Predictability. Marketing never thinks it has enough budget, and while there’s probably truth to that thought, there’s probably also truth to the idea marketing will never have enough.
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