Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends. As a result, today’s businesses face different challenges when it comes to capturing attention and engaging with their customers and other important stakeholders.

Social Media 0

Social Media Education Media Training 0

Cision

JUNE 13, 2016

Your audience’s attention is more fractured than ever. With so many platforms, channels and devices, reaching them can be a challenge. But if you use disparate tools, you won’t reach your audience or connect with them effectively. You need to embrace a converged media workflow. At her recent webinar, “ Making PR Pop: Is Your Brand Standing Out In The Crowd?

Communications 152

Communications Measurement Newspapers Software 152

ReimaginePR

JUNE 13, 2016

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. If you’ve managed to tick off each of these tasks on your to-do list, you’re probably feeling pretty confident right now.

Product Launch 131

Product Launch Storytelling Social Media Comparison 131

Cision

JUNE 13, 2016

Today’s audiences are bombarded with messages on multiple channels and platforms. So how can you ensure your grassroots communication is making an impact? At their webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? ” on Wednesday, June 15 at 2 p.m. ET Cision’s Mark Reilly and public affairs campaign strategist Mike Panetta of Beekeeper Group will discuss how to not only reach your audience, but motivate them to take action.

Communications 131

Communications Social Media Meeting Public Affairs 131

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR News

JUNE 13, 2016

Conference speakers have many ways to make a point: they can speak louder, throw up their hands, add an inflection point to a sentence and then raise their eyebrows, to name a few. Doing a headstand on stage? You don’t see that often. But that’s what Adbul Muhammad, vp of digital development at rbb Public… Continued. The post 21 Social Media Insights, Ideas and Aha Moments for Communicators appeared first on PR News Blog.

Social Media 90

Social Media Communications Media Conference 90

RH Strategic

JUNE 13, 2016

In some ways, breaking news is the essence of PR. You either want to be the one breaking the news, or the one benefiting from the crescendo of media attention. The challenging bit is being poised to capitalize on the opportunity before someone else does. I’m proud of our RHockstar team for really mastering this. Read More. The post RH Wins a Bulldog Award for Breaking News appeared first on RH Strategic.

Media 40

Media Company Publicity 40

Beyond PR

JUNE 13, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a vice president promotion at CBS Newspath and reviews of four journalism blogs you should be reading. Want even more media moves?

Energy 55

Energy Media Journalism Blogging 55