Behind the Headlines With Greg Sherry
Cision
JULY 21, 2016
Your audience is looking to engage with brands that understand their needs and desires. Are you able to provide them with what they want? Greg Sherry, executive vice president of communications at Kellen, says brands need to personalize their communication to not only reach, but also engage consumers. In this interview, Greg discusses why brands need to develop unique communication programs, how to begin developing a strategy and how the communication industry has changed and where it is headed
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