Onclusive

MAY 13, 2016

Let’s be honest. The typical PR person has an aversion to math. Couple that with the fact that the PR industry has historically lacked the type of quantitative performance data that’s usually available to marketing teams, and you’re left with a large group of professional communicators who are prevented from tapping into insights that could […].

Groups 195

Groups Data Industry Marketing 195

ImPRessions - Crenshaw Communications

MAY 13, 2016

Whether you’re in B2B tech or B2C public relations , the work you do is often described in military terms: we have a mission or we go into attack mode; some teams are positioned as “boots on the ground.” Whatever the PR “mission critical” is, here are some actions to avoid for flawless execution as well as some genius moves. PR f aux pas. Proposing tactics in search of a strategy.

B2C 146

B2C Case Study Construction B2B 146

Cision

MAY 13, 2016

By 2020, social media spending will account for 21 percent of marketing budgets. But if you can’t prove your efforts are impacting business now, why would stakeholders consider approving more spending later on? To earn greater investment in the future, you need to prove how you’re already meeting ROI goals. And while every brand’s overall goals will differ, there are a few factors all should consider.

Meeting 131

Meeting Data Tools Social Media 131

Communications Conversations

MAY 13, 2016

I’ve been hearing and talking a lot lately with folks about the way people are creating and sharing differently on social networks. Much has been written recently about Facebook, in particular, and how fewer people are creating and sharing content there –and what that could mean for the future of Facebook (and social media, in general). So, I started thinking about how I create and share on social these days.

Social Media 94

Social Media Media Instagram Facebook 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MAY 13, 2016

It’s no secret that bloggers often hold more influence power than traditional media contacts, so pitching them the right way is crucial. And when you find a niche blogging community, like the dad blogging communities across the Web, tailoring your pitches to their preferences is that more important. We recently chatted with Don Martelli , who pens the DadLife Chronicles blog and covers topics relevant to fatherhood, family and parenting.

Pitching 120

Pitching How To Sports Web 120

Beyond PR

MAY 13, 2016

Today’s customers favor what PR is best at delivering — informative, story-driven content. In fact, as Leveraging PR to Drive Demand, Revenue & Profit Growth outlines, a few minor adjustments to your public relations strategy can move your results beyond building brand awareness to increasing web traffic, filling sales pipeline, and boosting revenue.

Travel 58

Travel Hotels Survey Consumer 58

Mark My Words

MAY 13, 2016

It was not a cover-up or an establishment conspiracy that let the likes of Savile, Harris and Cosby off the hook for so long. So much had been invested into building their public personae. Love ‘em or loathe ‘em they are part of our cultural fabric. For a journalist to ask awkward questions would be to p**s on that fabric and potentially lock them and their colleagues out of the star’s orbit.

Film 69

Film Media Construction Report 69

Waxing UnLyrical

MAY 13, 2016

A version of this post originally appeared on Media Bullseye. Think about five-letter words that put a smile on your face. I’ll throw some out there for starters: Dance. Puppy. Marry. Beach. Salsa. You get the picture. I bet the word “audit” would never make it onto your list. But if there’s a single five-letter word that should be at the top of every Social PR pro’s vocabulary, that’s the one.

Measurement 45

Measurement Analysis Healthcare Training 45