Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy? At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m.

Content Marketing 175

Content Marketing B2C Enterprise Measurement 175

Ronn Torossian

MARCH 17, 2016

Whether you’re a freelancer, author, blogger or entrepreneur, your personal brand is the most influential factor of your success. It is a symbol of who you are; it establishes the first impression that prospective clients will use to determine whether or not they’re interested. Personal branding can be fun, but it’s also a professional marketing strategy that can make or break your career.

Brand 163

Brand Branding Blogging Strategy 163

Cision

MARCH 17, 2016

PR is not one-size-fits-all. So how do you know what the right strategy is for your brand? Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 160

Employee Agency Meeting Strategy 160

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Public relations is always changing, and technology trends are a big influence on how PR evolves. Whether your world is strictly B2B or your target audience straddles business and consumer audiences, there are some technology trends that can — and should — influence your PR and communications campaigns. New in content-sharing: audio. New apps for sharing content always interest communications professionals.

Trends 131

Trends Radio Retail Technology 131

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. The process often involves disassembling something and analyzing its components and workings in detail. –Wikipedia. Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response?

Engineering 86

Engineering Wikipedia Exercises Pitching 86

PR News

MARCH 17, 2016

As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on the receiving end of outstanding communications tactics, story ideas loaded with article fodder, introductions to top sources, and helpful intel… Continued.

Pitching 91

Pitching Report Blogging Communications 91

PR 20/20

MARCH 17, 2016

Who doesn’t love a good round up of predicted trends every New Year ? Marketers are especially into emerging mediums, as it’s imperative we build our activities and tactics around the latest and greatest innovations. Now that we’re nearing the end of the first quarter, we’ve noticed a reoccurring prediction for this year: video marketing. Our consumers are demanding video content more than ever, and here are a few numbers to prove it : 100 million Internet users watch online video every day. 90%

Video 60

Video Marketing Mobile YouTube 60

PR News

MARCH 17, 2016

PwC—one of the biggest global names among audit and tax consulting companies—is decreasing its press release output by 75% and shifting its communications emphasis to Snapchat and LinkedIn blogs, among other mobile, digital platforms. Megan DiSciullo, PR director, markets, sectors and firmwide leader at PwC, casually dropped this information at PR News’ recent Business Leadership… Continued.

Strategy 73

Strategy Communications How To Mobile 73

Mark My Words

MARCH 17, 2016

It is open season for attacking the new series of Top Gear and the first shot has been fired. A former British military commander criticised one of the show’s hosts Matt LeBlanc and a professional driver who performed “doghnuts” near the Cenotaph in Whitehall during an interview with BBC Radio 5 live. Col Richard Kemp said that the war memorial should be shown “respect” Read more here.

Radio 60

Radio Interviews 60

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

RH Strategic

MARCH 17, 2016

The Totem Award celebrates creativity and accomplishment, designed to recognize projects and programs that demonstrate excellence in PR and rise above the competition. We’re thrilled that the Puget Sound PRSA recognized us for our work on behalf of our clients. RH won two Totems for: GCI TERRA – We were tasked with illustrating how GCI’s mission.

Creativity 40

Creativity Company 40

Marketwired

MARCH 17, 2016

No one expects vloggers or bloggers to be certified experts in any given field, but among the most successful of today’s, their power of influence speaks for itself. Did you know 3% of people in any online conversation create 90% of the impact on the web? Getting one or two influential content creators on your side can be game-changing for a brand.

Marketing 154

Marketing Measurement Community Social Media 154

RH Strategic

MARCH 17, 2016

The Totem Award celebrates creativity and accomplishment, designed to recognize projects and programs that demonstrate excellence in PR and rise above the competition. We’re thrilled that the Puget Sound PRSA recognized us for our work on behalf of our clients. RH won two Totems for: GCI TERRA – We were tasked with illustrating how GCI’s mission.

Creativity 40

Creativity Company 40

Beyond PR

MARCH 17, 2016

Staying ahead of the marketing curve is more important than ever for business owners. But when you’re doing it with limited budgets, staff and resources, creating an effective communications strategy can be a daunting task. The good news: Marketing your company is now easier and more affordable than ever. If you are looking to broaden your networks and build trusting (and profitable) relationships with your customers, consider incorporating a few of these budget-friendly marketing ideas in

Marketing 63

Marketing Small Business Web Nonprofit 63

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

MARCH 17, 2016

Ohio Governor John Kasich won his own state on March 15, but to prevent Donald Trump from winning the nomination and forcing a contested convention, he or Texas Senator Ted Cruz need to contain Trump’s vote share to 40 percent. Fortunately for those two nominees, an anti-Trump movement is picking up steam. Trump currently has more than half of the 1,237 delegates he needs to win the nomination.

Mobile 131

Mobile Analysis Social Media Data 131