Onclusive

APRIL 25, 2016

Whether you’re on an in-house PR team that occasionally outsources specialized work or you’re engaging with a PR agency for the first time ever, there are a handful of best practices for optimizing outsourced PR to keep in mind. The goal of these practices is to provide a view of how it’s all supposed to work while setting proper expectations […].

How To 195

How To Agency Education Strategy 195

Cision

APRIL 25, 2016

Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put their trust in a business. So how will brands resonate with their audiences if they aren’t listening? Social media influencers. At their recent webinar, “ Team Up With Social Media Influencers ,” Natalia Dykyj and Stacey Miller discussed why brands must ask social media influencers to join their story.

Social Media 176

Social Media Brand Branding Media 176

Deirdre Breakenridge

APRIL 25, 2016

The following article originally appeared on the AirPR blog. . A Guest Post By Rebekah Iliff, Chief Strategy Officer, AirPR. A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them. Based on the study, Americans now take more than 10 billion photos every month, but only one in two of the survey respondents have looked back at a picture more than ten years old within the last month.

Print 168

Print Technology Video Software 168

Communications Conversations

APRIL 25, 2016

It’s a question I get a lot from industry peers and friends: “How do you do it all?” It’s the same question I ask of people like my friend, Natalie Bushaw, who leads PR for Life Time Fitness, has two growing boys, volunteers on multiple boards of directors and has about 435 other things in the hopper each week. It’s the same question I ask of people like Nora Purmort, who has a book coming out, writes for every publication now from Elle to HuffPo.

Social Media 94

Social Media Travel Meeting Groups 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR News

APRIL 25, 2016

If that new car you’re shopping for doesn’t have the latest bells and whistles, it’s likely you’ll opt for the one that sports the coolest technology and whose dashboard displays practically everything except your blood pressure and daily calorie consumption. When it comes to PR measurement, however, your dashboard should be quite the opposite. It… Continued.

Measurement 91

Measurement Sports Technology Blogging 91

PRSay

APRIL 25, 2016

At the ripe ol’ age of 25, I had no idea that I would be where I am today, although I should have known better. My Gallup’s StrengthsFinder test results showed my top natural strength was Achiever. Yes, it means exactly what it sounds like it means. It’s no surprise then that in my third […].

Publicity 66

Publicity 66

RH Strategic

APRIL 25, 2016

PR professionals know the drill – you write a pitch, pull up your list of target reporters and blast it out. Maybe a few reporters will respond, but likely you won’t get much coverage. Fast, but ineffective. So what’s the best way to achieve the consistent, high-quality media placements that clients want most? That success. Read More. The post You’ve Finally Killed the Mail-Merge Approach to PR, Now What?

Pitching 58

Pitching Writing Report Media 58

PRSay

APRIL 25, 2016

At the ripe ol’ age of 25, I had no idea that I would be where I am today, although I should have known better. My Gallup’s StrengthsFinder test results showed my top natural strength was Achiever. Yes, it means exactly what it sounds like it means. It’s no surprise then that in my third year in the industry, I decided that I wanted to look into earning my Accreditation in Public Relations.

Telecommunications 63

Telecommunications Automotive Study Retail 63

Beyond PR

APRIL 25, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. This week’s highlights include a new deputy managing editor for Yahoo! Finance, a look at The Hill’s new Latino section, and an interview with CNN en Español’s Ismael Cala.

Public Affairs 57

Public Affairs Media Privacy Interviews 57

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Communications

Waxing UnLyrical

APRIL 25, 2016

Though “influence” is buzzing louder than a swarm of bees these days, there’s really nothing new about it. After all, marketing doesn’t own influence. We can be influenced and impacted in all sorts of ways, and by all sorts of people… and that can have an impact on how we practice our own work. So, for today’s roundup I thought we’d take a look at the impact that peers, mentors, teachers, and more can have on our lives.

Banking 41

Banking Training Writing LinkedIn 41

RH Strategic

APRIL 25, 2016

PR professionals know the drill – you write a pitch, pull up your list of target reporters and blast it out. Maybe a few reporters will respond, but likely you won’t get much coverage. Fast, but ineffective. So what’s the best way to achieve the consistent, high-quality media placements that clients want most? That success. Read More. The post You’ve Finally Killed the Mail-Merge Approach to PR, Now What?

Pitching 40

Pitching Writing Report Media 40

Katie Paine's Measurement Blog

APRIL 25, 2016

Please note: This piece originally appeared as a free article in the late April 2016 edition of The Measurement Advisor newsletter. As I wrote back in March, the International Public Relations Research Conference (IPRRC) is a three-day idea fest that takes place in Miami every spring. There are so many ideas presented that it’s impossible to […].

Crisis 40

Crisis Conference Measurement Internal 40

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. There may be 1.5 million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices.

Facebook 172

Facebook Advertising Advertising Measurement 172

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer