ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Many a CEO has declined to make time for a media prep session on the grounds that “no one knows the company better than I do” or “I don’t want to sound ‘canned,'” only to falter in an important interview.

Media Relations 160

Media Relations Agency Media Training Training 160

Cision

JUNE 10, 2016

Who is the typical “decision maker”? The ever-prized, often missing, key to a business’s or campaign’s success. The answer really depends on the maturity of the industry that you target — the real question is how do you find them and when you do, what will keep their attention? According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision.

How To 146

How To Marketing YouTube Study 146

Steve Barrett on PR

JUNE 10, 2016

PRWeek's Global Power Book is a fascinating compendium of fun and serious insights from 350 of the top PR pros around the world.

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Stern + Associates

JUNE 10, 2016

UX isn’t just for web designers. Learn how PR pros can better understand their audience and create more effective communication strategies. The post 3 UX Principles for Effective Communication Strategies appeared first on Stern Strategy Group.

Strategy 49

Strategy Communications Web Groups 49

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

JUNE 10, 2016

In recent years, I’ve noticed a surge of interest from the PR world in “integrated communications.” Over the last few years, there have been more I.C. tracks at conferences, which I assume are programmed because that’s what post-conference surveys indicate attendees want, the kinds of webinars that do well, etc. I see a lot more interest from PR pros in adding paid efforts into their media mix, usually starting with social advertising (i.e.

Communications 41

Communications Conference eBook Facebook 41

prTini

JUNE 10, 2016

This was not the blog post that was supposed to go live today. I have another one written, that I’ll edit and post some other time. Yesterday, I attended the EY Entrepreneur of the Year Awards for the Ohio Valley (Ohio, Kentucky, Indiana). I was 100% sure I wasn’t going to win, so I had a blog post drafted about what I learned throughout the intense process.

Small Business 44

Small Business Nonprofit Community Policies 44

Beyond PR

JUNE 10, 2016

When WebMD, the well-known online health information service, polled parents of today’s teenagers, 68% of respondents cited homework as the #1 cause of stress in teens. However, WebMD also found that parents may be actively contributing to their teens’ stress in more ways than they realize. In an effort to shed light on the common yet alarming issue of teen stress, WebMD partnered with award-winning journalist Soledad O’Brien to release a powerful multichannel, multimedia content campaign.

Video 54

Video Survey Infographics Data 54