Cision
APRIL 5, 2016
As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. And then…no one sees it. To succeed you must get your message in front of the right target audience. It is no longer enough to hope they find it. Hope is a terrible strategy. Instead, we must now actively push our content out to our intended audience.
Sword and the Script
APRIL 5, 2016
by Frank Strong. Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI).
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Beyond PR
APRIL 5, 2016
Spring is in the air and with the blooming of my garden’s first tulip, I start to daydream about vacation season. Naturally I want to get out of town. But where do I go? What are the latest travel trends? What have my friends planned for their vacations? How can I convince the rest of my family to take the trip I’m dreaming of? While these are the thoughts that come to mind when planning a much-needed trip, brands must deal with similar concerns when planning their next step.
Katie Paine's Measurement Blog
APRIL 5, 2016
From our knowledge-loving noggin to yours, we’re back with a new round of “Got 5 Minutes? Here are 5 Links to Check Out” : 1) Impressions Are a Sham: The Path to Better Media Metrics by Tim Marklein This article includes 3 steps to help us all move past impressions. Read More. Why you should […]. The post Got 5 Minutes? Here are 5 Links to Check Out appeared first on Paine Publishing.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Solo PR Pro
APRIL 5, 2016
Back in 1789, Benjamin Franklin astutely observed, “In this world nothing can be said to be certain, except death and taxes.” This still rings true today, and nobody knows this with more certainty than someone running their own small business. With tax filing deadlines looming for those living in the US (April 18) and Canada (April 30), we’ve compiled a list of helpful tips, reminders and advice for solo and small businesses – both north and south of the border.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
APRIL 5, 2016
Communication has shifted, and people are connecting faster and in more ways than ever. If your brand doesn’t keep up, it will be left behind. Sara Ghazaii, vice president, director of communications at the PR Council, says understanding digital is one the most important responsibilities of a communication professional today. In this interview, Sara shares her thoughts on the evolution of the communication industry, her experiences working in public relations and her advice on how to become a be
Journalistics
APRIL 5, 2016
Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals).
Cision
APRIL 5, 2016
When a crisis hits, it’s easy to assume you’re taking on water. But before you start bailing your brand out, you need to know whether or not your brand is truly sinking. If you react before you have the proper context, you could make the issue worse. So how can you gauge the true impact of a crisis on your brand? Media intelligence can help you understand the discussion surrounding the crisis so you can determine how best to act – or whether you need to act at all.
Journalistics
APRIL 5, 2016
Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. The report is jam-packed with information about the current news media environment and how most journalists prefer to work (particularly around areas like social media and working with media relations professionals).
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
APRIL 5, 2016
The savvy public relations team pounces on new media outlets with zeal, looking for the best ways to find placement opportunities. These can range from providing expert quotes to offering up an exec for a profile. Right now, there are some relatively new outlets that have been lumped together in what Wired Magazine calls “millennial niche news sites.” We don’t see these sites as quite so limited in their appeal, but they do share a common mission which is summed up in this quo
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