Cision

JULY 28, 2016

Every day, 1,800 press releases are published in the United States, according to PR Daily. So how can you ensure yours get noticed? You need to create a strong, creative press release and put it in front of the right audience. PRWeb ’s latest tip sheet, “ 9 Ways to Make Your Press Releases Stand Out ,” offers guidance on ways to grab attention with your press releases and motivate journalists to cover your brand.

Local 163

Local Writing Industry Creativity 163

Ishmael's Corner

JULY 28, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. Yet, most executives do the exact opposite. They make a conscious effort to hide their humanity. Why? To paraphrase Rudyard Kipling, we’re told early in our careers that business is business, personal and personal and never the twain shall meet.

Storytelling 88

Storytelling Meeting Communications Publicity 88

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. But how? Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry.

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Pharmaceuticals Nonprofit Healthcare Travel 120

PR in High Definition

JULY 28, 2016

Hashtags have well and truly taken over. And not just on social media, #hashtag is now a child’s name. We even sheepishly admit to using it in our everyday conversations and there are certainly some Fireflies (we will not name names) who have THAT cringe photo making the hashtag sign. Yet, we cannot overlook the continuing importance of the hashtag for marketers and PRs.

Tools 52

Tools Engineering Trends Analysis 52

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

JULY 28, 2016

Master three strategic thought leadership practices to keep your name on the tip of top executives’ tongues. The post Strategic Thought Leadership: 3 Best Practices For Adding Value appeared first on Stern Strategy Group.

Leadership 50

Leadership Groups Strategy Conference 50

Norton's Notes

JULY 28, 2016

This week has been really rather busy, with the phones ringing off the hook. Following on from our integrated campaign late last year with Interflora in which we discovered the best and worst times of year to celebrate your birthday ( Daily Mail ), we used the trusty Birthday calculator app we created to help identify the very best date, which was found to be today!

Video 28

Video Social Media Blogging Media 28

PR in High Definition

JULY 28, 2016

It’s clear that Pokémon Go has been causing a stir this month, but on your quest to be the very best, working five days a week really doesn’t leave you with a lot of time to catch them all. With that in mind, the determined Pokémon trainer might be pleased to meet Fake Update , a prank website that fakes Windows updates in order for the user to spend some time away from their desk.

Web 48

Web System Meeting Examples 48

The Stalwart Blog

JULY 28, 2016

The 2016 political convention season has put the art of public speaking on full display; some good, some not so much. More specifically, the past few days have been shown us some of the best in the biz. President Barack Obama, Vice President Joe Biden, Former President Bill Clinton and Democratic President Nominee Hillary Clinton all spoke elloquently.

Guidelines 76

Guidelines Examples Publicity 76

Beyond PR

JULY 28, 2016

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers. The bigger the event, the greater the competition for attention. And at any given moment, a news story can break that unexpectedly changes the tide of the whole week.

Media Relations 63

Media Relations How To Media Conference 63

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

ImPRessions - Crenshaw Communications

JULY 28, 2016

The public relations community watches U.S. political conventions a little differently than average viewers. Sure, we look for the highs and lows, gaffes and guffaws. But mostly those who toil at PR agencies or in corporate communications like to spot lessons that can be translated to the work we do for clients. The past two weeks’ worth of convention coverage offers a stark contrast in how to appeal to the electorate and plenty of punditry on what works and what doesn’t.

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Course Social Media Video Storytelling 131

PR in High Definition

JULY 28, 2016

Plagiarism in the communications industry is an extremely dirty word, but unfortunately, it is not uncommon. The recent news of Donald Trump’s wife, Melania Trump, brought this home when Twitter users were quick to sniff out plagiarism in her recent convention speech. Unfortunately for Melania, the person who wrote her speech lifted lines and phrases directly from Michelle Obama’s speech at the 2008 Democratic National Convention.

Web 52

Web Reputation Employee Policies 52