What is Agile Marketing Again? UML
Sword and the Script
DECEMBER 3, 2016
Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important. For example, if you ask 10 different people to define marketing or PR, there’s a good chance you’ll get 10 different answers.
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