How Michelle Garrett aces her workday as a solo PR pro
Going into business for yourself isn’t for every PR professional. Here’s how one PR pro makes it work, and what helps her get through the day.
What separates the solo PR pros from their agency or in-house colleagues?
Not a whole lot when it comes to managing the stresses of a job in communications. For Michelle Garrett, PR consultant and writer for Garrett Public Relations, the job requires two cups of coffee a day and access to the phone.
And Twitter, of course.
We spoke about what she sees as threats and opportunities facing the industry as a whole for our next installment of our series on the lives of PR pros.
Here’s what she had to say:
7 a.m.
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