Mon.Jun 27, 2016

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Israeli Startups Join Axis Innovation at NYSE

Flack's Revenge

I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony. Axis is an advisory firm that connects investors and corporations with tech startups. The event was part of a road show to investors, and one of many that Axis hosts in cities around the world.

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Boosting Reach With the Paid Media 1-2 Punch

Cision

By 2020, the amount of online content is estimated to grow by 500 percent. But as more and more information becomes available to the masses, the longer they’ll take to comb through it all. Paid media is a key component to getting your content into the public’s hands. To get the most bang for your buck, use the 1-2 combination of social ads and sponsored posts.

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What the Microsoft’s acquisition of LinkedIn means for corporate communicators

Communications Conversations

In case you missed it, last week Microsoft acquired LinkedIn for 26.2 billion dollars. Huge news in the tech space. And, huge news in the social enterprise software space as this move gives Microsoft a pretty big stake in the game (along with its acquisition of Yammer years ago). But, the big question for us: What does this move mean for communicators?

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Join Organizations You Can Benefit From

The Stalwart Blog

Earlier this year, I joined the California School Public Relations Association (calSPRA). One of the biggest benefits of being in the group has been its active listserv, a “lifeline” for daily networking and mentoring with colleagues from across the state. If you’re facing a crisis or have a question regarding parent letters, social media policies or board meeting video streaming, this is the group.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Zen and the art of Cannes Lions

Mark My Words

“What is this festival anyway?” asked a bemused Dave Grohl to an audience of star struck advertising folk. Few of the execs in the room –who had spent the last few days pickling their vital organs in Rosé- were in a fit state to respond. There are several ways of answering Dave’s question. Excess knows few limitations. For many the festival is a marathon p**s-up, circa 1987.

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Influencer Insights: Media Moves and Intel for June 27

Beyond PR

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a look at Marketplace’s new D.C. bureau chief, Sports Illustrated’s new editorial director and reviews of four insurance blogs you should be reading.

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The all male panels have got to stop

Public Relations Sydney

Have you been at an event recently where all the speakers were men? Maybe it was at a conference, or possibly at a work event. These all male speaker line up at conferences and panels, frankly, it annoys the hell out of me and impacts the ability for women to step into their spotlight. Considering […]. The post The all male panels have got to stop appeared first on Public Relations Sydney.

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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

One of the biggest roadblocks to effective integrated communications is the existence of silos within an organization. And silos result all too often in the loss of cross-functionality, which begets confusion, inefficiency and sub par results. This week’s roundup is how to avoid your ICs looking as if they should be decorating a wheat field in Nebraska. 1. 5 Tips for Building Better Teams by Breaking Down Silos.

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A Modern Approach to PR: What’s Changed and What’s Here to Stay

ReimaginePR

Charles Darwin knew that animals and plants in the wild followed a method of evolution known as survival of the fittest. Now, I’m not going to give you a biology lesson, but I like to think that there’s a lot of this type of progression in the PR world. While certain methods have survived the test of time by evolving—such as how brand management has advanced to focus attention on building a solid online presence—other tactics have annoyed audiences to the point of extinction (hello, push PR!).

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Sitting with Titans – Todd Defren’s Experience with Industry Leaders

Shift Communications

Recently I was honored to sit amongst some of the titans of our industry. As a peer. It was weird. My friend Fred Cook , CEO of GOLIN, moonlights as the Director of the University of Southern California’s Center for Public Relations, within the prestigious Annenberg School of Journalism and Communication. He kindly invited me to join the Center’s Board of Advisors , alongside luminaries including the top communications chiefs at Starbucks, Nintendo, Wells Fargo, Chevron and Verizon, as well as t

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5 Live Streaming Lessons From an Unexpected Source

Cision

“There’s an app called Periscope, and I understand that if too many people watch it that it crashes, so if other people had it or wanted to download it, maybe they’d like to try it out too and it would generate a little more capacity for the effort.” – Rep. Scott Peters. Last week, Democrats in the U.S. House of Representatives staged a sit-in to bring attention to their perspective on gun control.