A Simple Trick to Personalizing Your Pitches on a Tight Deadline
PRSay
OCTOBER 17, 2018
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts with generic outreach. To them, it’s quantity over quality, like direct marketing. If 10 is good, 100 is better, right? You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore.
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