Wed.Oct 17, 2018

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A Simple Trick to Personalizing Your Pitches on a Tight Deadline

PRSay

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts with generic outreach. To them, it’s quantity over quality, like direct marketing. If 10 is good, 100 is better, right? You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore.

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USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement

PR News

With so many examples of how not to navigate crises in the news, you’d think more brands and organizations would know the basics of managing them. While many do, the outlier that fails to be transparent, communicate clearly with stakeholders and think deeply about the court of public opinion often produces a tone-deaf response. In turn… Continued.

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Golden Drum: Is Content More Important Than Technology?

Prowly

Technology is there to serve the body and not to confuse the brain or take its role. Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. The post Golden Drum: Is Content More Important Than Technology? appeared first on Prowly Magazine.

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3 Lessons Fractl Learned From Creating and Promoting Holiday Content

Buzzstream

What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. There are few things in the PR world worse than going to pitch to a top-tier outlet and finding out that their editorial calendar is full or that similar content has been placed by the publisher before yours.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Media trust crisis—new survey explores consumers’ faith in various news outlets

Agility PR Solutions

The average percentage of respondents who rated news sources as trustworthy or very trustworthy in a new survey from consumer intelligence org Simmons Research was just 40 percent—a clear sign the news media is in crisis. The firm recently released its News Media Trust Index, a trustworthiness ranking of 38 of the largest and well-known […]. The post Media trust crisis—new survey explores consumers’ faith in various news outlets appeared first on Agility PR Solutions.

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How comms pros can improve user experience with gamification

Agility PR Solutions

We love games. Sports, video games, board games, trivia games—we can’t get enough of them. Often we think of games as a distraction, but games can be used for more than just entertainment. We can learn, teach, and grow from gamification. Gamification is nothing new. As social animals, we often make games out of everyday […]. The post How comms pros can improve user experience with gamification appeared first on Agility PR Solutions.

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The Real Reason Customers Invest

HMA Public Relations

This past weekend, one of the University of Alabama’s best known traditions was brought back to life after it was nixed a few years ago following […]. The post The Real Reason Customers Invest appeared first on HMA Public Relations.

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3 tips to ensure your new customers trust you

Agility PR Solutions

Today, new customers are always going to be wary of your business—at first. This isn’t your fault, and it isn’t a result of the work that you’ve done in the past or the values that you hold. Quite simply, what with all choice they’re bombarded with day in, day out, and because of all the […]. The post 3 tips to ensure your new customers trust you appeared first on Agility PR Solutions.

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Forget Big Data—“Fast Data” is the new black for retail marketers

Agility PR Solutions

By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage. With the increase comes a transition from “big data” to “fast data” as companies seek to harness actionable insights from this tidal wave of data, reveals new research from data storage firm Condusiv […]. The post Forget Big Data—“Fast Data” is the new black for retail marketers appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.