Mon.Aug 22, 2016

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How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Click To Tweet. Your audience should be able to connect to and see themselves in your story.

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The One Thing You Can Do Right Now To Improve Your Content

Cision

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content.

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Crisis Management Lessons: What Do Ryan Lochte and Paula Deen Have in Common?

Melissa Agnes

What do Ryan Lochte and Paula Deen and have in common? They are both personal brands who have suffered negative material impact due to poor judgment and unethical (public) behavior. As professionals, we’re all personal brands. We represent ourselves in the professional world just as much as we represent the organization for which we work or the sponsors or partners that we represent.

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Make The Last Days Of Summer Work For PR

ImPRessions - Crenshaw Communications

While some lucky European public relations folks take off the entire month of August, many of their U.S. counterparts are toiling away, taking advantage of some seasonal opportunities that these dwindling days offer. Here are some examples of how to make the end of summer the start of some great work. Research a fresh category for new biz opportunities.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Meet Minnesota’s Power PR Couples

Communications Conversations

If you’ve worked in this industry long enough, you’ve probably met one: A PR “Power Couple.” You know, that couple that either met in college in PR classes, or met early in their careers while working at an agency in town. And, more often times than not, they are, in fact “power” couples. That is, they have ascended to the higher ranks more quickly than their peers.

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Is $4 Toast and the Tech Industry Still Ruining San Francisco?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Yesterday marked the three-year anniversary since VentureBeat and Jolie O’Dell’s focus group of one correlated expensive toast to the decline of San Francisco. The O’Dell discourse came with jagged edges, damning the tech industry for a cycle that goes something like this: Someone creates a business for consumers with too much money and pretensions of.more.

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Digital Ethnography for PR, Part 1: Introduction

Shift Communications

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. We’ll explore why it’s important, what it is, major frameworks and limitations, and how digital ethnography will be practiced by PR practitioners.

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#SocialPR Spotlight: Corina Manea

Waxing UnLyrical

This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea – someone who lives and breathes Social PR. If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. Corina was literally Virtuoso #2, and has been steadily building a business as – what else? – a bona fide Social PR Virtuoso.

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Combining PR and social media – the key to success

Public Relations Sydney

When you think about social media, you think Twitter, YouTube, Facebook – but do you think PR? Adding PR tactics such as media releases and case studies to the direct relationship building of social media can result in extraordinary results. Public relations creates a two-way communication between an organisation and its audience, or a person […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Long-Term Winners and Losers at the 2016 Rio Olympics

Katie Paine's Measurement Blog

Image credit: The Associated Press After spending a week in Rio to watch my cousin Caleb Paine race for and eventually win a bronze medal in Sailing, I’ve had the privilege of experiencing the Olympics firsthand – and obviously from a measurement perspective. Winner: Rio The biggest winner was the city of Rio de Janeiro […]. The post The Long-Term Winners and Losers at the 2016 Rio Olympics appeared first on Paine Publishing.

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Why It’s Important To Create Authentic Marketing Content

Stern + Associates

Consumers want to work with and buy from brands that are truthful, genuine and dependable. As marketers, it’s our job to be masters of authenticity. The post Why It’s Important To Create Authentic Marketing Content appeared first on Stern Strategy Group.

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Being Bi-coastal: How Seattle and DC Team Up to Deliver Public Relations Value

RH Strategic

We are fortunate to have our fingers on the pulse of two of the country’s major business and tech hubs: Washington, D.C. and Seattle. This bi-coastal approach can provide great value to our clients, especially when they seek engagement with industry influencers on policy and federal business as well as technology (including health IT, EdTech. Read More.