Cision

MAY 23, 2016

We had a dinner party a few nights ago, and when talking about the entertainer Drake, our neighbors had a curious response: “Who’s Drake?” My wife told them that Drake was a singer that dated Rihanna, another guest told them that Drake was the fellow that was dating Serena Williams during the Western and Southern Open last year, and I told them that Drake was the fellow who had issues with Meek Mill.

Communications 206

Communications Television Transportation Study 206

Melissa Agnes

MAY 23, 2016

Your crisis management governance model serves as one of the foundational elements of your entire crisis management program. It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. When working with clients to develop a scalable crisis management program, their governance structure is one of the first things I focus on developing.

Crisis Management 176

Crisis Management Government Crisis How To 176

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. Will you adapt to the evolving landscape or let competitors lead the way? If you don’t have accurate data or know how to analyze it, you’ll fail to grasp which campaigns have the most impact on your audience.

Measurement 168

Measurement Data Survey Software 168

ReimaginePR

MAY 23, 2016

I’m sure at some point in your life, you were the victim of an unfortunate infomercial. No doubt, the cheerful host and the inventor of the latest must-have gadget dished about the unique features that were supposedly unmatched to anything currently on the market, and then they launched into the familiar spiel of two-for-the-price-of-one and free shipping and yada, yada, yada.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

MaccaPR

MAY 23, 2016

I've been immersed in the life sciences ever since I was around 10 years old – first partaking in homemade science experiments in my bedroom and then extracting DNA from ticks in my dad's microbiology laboratory during the summer. After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee.

Conference 80

Conference Healthcare Marketing Crisis 80

Mark My Words

MAY 23, 2016

Louis Van Gaal reportedly first heard of his sacking from his wife after she’d seen the BBC breaking news alert. Harsh stuff. Despite the FA cup win there clearly was no love lost between the Dutchman and the Glazer family. As the bungled leaking of Van Gaal’s sacking showed –first he was out, then he wasn’t, then he definitely was- the club’s PR is stuck in the dark ages.

Conference 60

Conference Reputation Report Communications 60

Beyond PR

MAY 23, 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves. Keep reading for the latest industry insights, including a look at the new public editor at The New York Times, the new political editor at Business Insider, and reviews of four personal finance blogs you should be reading.

Media 65

Media Journalism Blogging Resources 65

RH Strategic

MAY 23, 2016

When a business decides it needs a PR agency, there are a lot of factors to consider. Do you go with one of the large firms that everybody’s heard of? Or do you go with a smaller, nimble boutique operation that understands your market? As someone who has worked with clients at PR agencies large. Read More. The post Less is More: Why a Smaller PR Agency is a Smart Investment appeared first on RH Strategic.

Agency 56

Agency Marketing Publicity 56

Waxing UnLyrical

MAY 23, 2016

Guest Post by Emma Hawes . My wardrobe last Wednesday included Nike yoga pants, tennis shoes and a coral screen print Delta Gamma Shirt, which, if you knew my time at Mississippi State, had to be two years old. Plus it was topped off with very little makeup and a messy ponytail. If you watched Shonali’s #SocialPR Blab with Corina Manea and Rebekah Radice , I was ambushed, much like Stacy and Clinton do on “What Not to Wear,” but this was a Social PR makeover.

Print 49

Print Software SEO Conference 49

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Communications

Flatiron Communications

MAY 23, 2016

It’s no secret that consumer-facing, social-savvy brands treat “influencers,” i.e., those with sizable followings on Twitter, Instagram, Snapchat and elsewhere with greater respect than other, more casual users of these channels. Even minor influencers, e.g., like me, obtain special treatment when publicly grousing about a disappointing experience.

Twitter 31

Twitter Instagram Training Meeting 31

Reputation Us

MAY 23, 2016

I’ve said it before, and I’ll probably keep saying it – we are a visual species. For PR pros, this means adding images and graphics to enhance our storytelling. But how do a bunch of wordsmiths transition from AP style to a world of pixels and vectors? Luckily, there are quite a few online apps that bridge the gap and make tip-toeing into the visual world easier.

Storytelling 84

Storytelling Infographics Tools Communications 84