Reputation Us

SEPTEMBER 25, 2019

Originally published in the Credit Union Times on September 13, 2019. A crisis that strikes a credit union makes for colorful and familiar headlines these days, from embezzlements to cybersecurity. For media reporters, there is an unspoken adage, “If it bleeds, it leads.” The media goes for “the story” in order to capture the attention of its readership.

Reputation 60

Reputation Publicity Crisis Media 60

PR in High Definition

SEPTEMBER 25, 2019

The Great British Bake Off is back in full swing, but it isn’t just the bakers preparing for their all-important showstoppers, it’s also PR pitching season and the time to pull out all the stops to win over organisations looking for a new PR partner. However, much like baking, one wrong move can be the deciding factor between being star baker or being sent home!

Pitching 48

Pitching Crisis Creativity Communications 48

PRSay

SEPTEMBER 25, 2019

“How do you start off on a typical day?” asked my 13-year-old son as he sat across from me in my office, pencil in hand, anxious to finish filling out his school worksheet so he could go home. We were finishing up his “job shadow” day. All the seventh-graders got the day off from school to shadow someone of their choice, and he chose me. I turned it around on him: “You watched me all day, what did you see?”.

Exercises 142

Exercises Writing Journalism Advertising 142

NewsWhip

SEPTEMBER 25, 2019

Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out. . We’ve written before , and often at length , about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience. Anecdotally, we tend to think of images as more of a focus of Instagram, but our research shows that photos often get more total engagement on the Facebook platform than any other content type. .

Instagram 130

Instagram Facebook Brand Branding 130

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 25, 2019

Over the last few years, PR leaders have gotten fair to middling grades for their performance from The Plank Center for Leadership in Public Relations. Unfortunately, not much has improved since the industry’s last grading period. Results of The Plank Center’s Report Card 2019 reflect little change in public relations leadership from studies in 2015 and […].

Report 115

Report Leadership Study Publicity 115

Agility PR Solutions

SEPTEMBER 25, 2019

A key part of your influencer marketing campaign is writing a good brief to explain your campaign, and also make sure the influencer is the right person for the job. A great influencer marketing strategy relies on having an influencer whose values are aligned with your brand. Here’s a complete guide on writing a successful […]. The post 6-step guide to writing a successful influencer brief appeared first on Agility PR Solutions.

Writing 92

Writing Strategy Marketing Brand 92

PR in High Definition

SEPTEMBER 25, 2019

Apple announces the latest iPhone, PewDiePie finds himself in trouble again and the momentum of Climate Week sees big tech firms commit to aggressive sustainability goals. Here’s what’s caught our attention in the news this month. Following in the footsteps of Instagram, Facebook announced that it will be trialling removing like and reaction counts, see more on Forbes.

Instagram 48

Instagram Energy Financial Groups 48

Agility PR Solutions

SEPTEMBER 25, 2019

The appliances industry ranked 13thout of the 15 industries studied in the latest Brand Intimacy 2019 Study,the largest study of brands based on emotion, from marketing intimacy agency MBLM. Whirlpool topped the industry, followed by KitchenAid. Samsung Appliances fell to third after ranking first in MBLM’s 2018 study. The remaining brands in the top 10 […].

Industry 60

Industry Brand Branding Study 60

HMA Public Relations

SEPTEMBER 25, 2019

We already know that people are on social media to catch up on news and events, so it’s no surprise effective campaigns span multiple platforms. Thankfully, […] The post Time to look at the clock… and yes, I mean TikTok appeared first on HMA Public Relations.

Social Media 40

Social Media Publicity Media 40

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

SEPTEMBER 25, 2019

In addition to its impactful history of working with visionary entrepreneurs and tenured CEOs, Beverly Hills-based NRPR Group often works with celebrities who’ve either partnered with a brand or created a product—from ambassadors and celebrities to influencers behind some of the distinguished clients and products they represent. In 2018, NRPR focused on bringing media and […].

Groups 60

Groups Brand Branding Media 60

Muck Rack

SEPTEMBER 25, 2019

6 questions with David Mack from BuzzFeed News

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MaccaPR

SEPTEMBER 25, 2019

As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So, when it comes to using social media to boost your company’s visibility, all you need to do is post great content, right? Unfortunately, that’s not the case. To utilize social media as a powerful communications and marketing tool, you need to have a balanced strategy that includes both compelling content and a robust paid campaign across chan

Social Media 94

Social Media Strategy Media How To 94

Action PR

SEPTEMBER 25, 2019

“Have you written your pitch yet to sell into media? Make sure to emphasise the embargo date and use the correct boilerplate below the press release when you send. Once the coverage comes through our clipping services , can you handle selling it back to client, noting the MUU and any backlinks too?”. Did that all just go right over your head? For those not in the trade, or others just beginning their career, someone working in Public Relations (PR) might as well be speaking gibberish a lot of th

Print 40

Print Pitching Examples Report 40

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer