Wed.Dec 21, 2016

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Holiday Rest & Rejuvenation Through Reading

Deirdre Breakenridge

A Few Favorite Books in 2016. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. I’m thankful for my family, friends, and colleagues who support me throughout the year in so many different ways. I’m also thankful for the opportunity to find some “me” time, which is a great way to get recharged.

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Were our 2016 PR predictions spot on?

Onclusive

Oh, the last few weeks in December — that special time of year when industry prediction posts become as ubiquitous as ugly holiday sweaters and peppermint-flavored everything. While I’m certain there will be plenty of articles about what’s next for the world of PR and communications (like this one from the incomparable Gini Dietrich) I’m […].

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How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year. There’s no such thing as a one-size-fits-all approach when it comes to bringing on an outside PR team, and the search process can be daunting. Here are some shortcuts and advice to make the search go as smoothly as possible.

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PR 101: What is a Media Impression?

Shift Communications

One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. However, it’s not always clear what an impression is or why it matters, not to mention, some folks believe impressions don’t matter at all. Let’s dig into this metric and understand what it truly measures. Impressions, broadly defined, are any interaction with a piece of content and an audience member.

Media 105
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner.

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8,475 Miles Apart — But Culture, Collaboration and Content Transcend Distance at Hoffman

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Vylvianne Devajothi, Senior Account Executive Eight thousand four hundred seventy-five miles — or 13,639 kilometres, in measurement terms that Singaporeans are more familiar with — that’s the distance between Singapore and San Jose.

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Reinvention Roadmap Review: Reroute Your Career or Business

wiredPRworks

Where are you right now? Could your career or business be in a better place? A new book, Reinvention Roadmap by Liz Ryan , will help you get there. You have to go way, way back in my archives to find Liz Ryan mentions – all the way to 2006. But, before that I was a speaker at Liz’s International Women’s Conference in 2005. Since I first found Liz via WorldWIT, I’ve been a huge fan of her take on business, careers and life.

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My top 10 social media campaigns of 2016

Norton's Notes

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress. Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence.

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When Trump Attacks: Turn Mean Tweets Into Positive PR

ImPRessions - Crenshaw Communications

Many professional communicators consider Donald Trump a master of public relations. The $2 billion worth of earned media his campaign grabbed enabled him to stand out in a crowded GOP field and go on to win his party’s nomination. And one of Trump’s “particular set of skills” is his facility with Twitter insults. No one is immune to the POETUS Twitter attack.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.