Tue.Nov 08, 2016

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How to Find and Work with Brand Evangelists

Cision

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. These are your customers who rave about you online. They tell their friends how great their experience was, and they’re not shy about singing your praise on social media and review sites.

Brand 292
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Cubs victory lap could be beginning of something even better

Ronn Torossian

And now for the headline more than a century in the making: “The Cubs Won the World Series” … even if you don’t love baseball, you probably like a hard luck story turned around. And, when it comes to pro sports , is there a better rags to riches story than those “Lovable Cubbies.”. The city of Chicago pretty much took the day off last week to help their beloved Cubs celebrate the first World Series ring in more than a century.

Sports 191
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How PR Is Easing Election Anxiety

ImPRessions - Crenshaw Communications

For those who work in B2B tech or consumer public relations, the next couple of days may not be spent pitching media stories about software or healthy snacks. It’s our hunch that no matter what the beat, journalists will be sticking to pre-and post-election coverage for a while. The 2016 election has caused angst for just about anyone, from bankers to schoolteachers, but PR people have a particular challenge because we spend so much time trying to get our clients’ stories in the news

Policies 204
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Work on what matters: the start of my social sabbatical

Frederik Vincx

Reading Time: 3 minutes It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated. First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. After this decade in communication jobs I feel like I have lost touch with the big challenges in life.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Marketing Strategy: The Looming Knowledge Crisis

Sword and the Script

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. I think he’s on to something, but I also think it’s symptomatic of a larger problem lurking underneath. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 116

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How to Make Down Time Really Count

Solo PR Pro

Pros in public relations, social media, and communications never seem to have a shortage of things to do. However, there are seasons when client workloads may ease, you’ve completed a project, or you have an opening. During these times, you may find yourself actually thinking about those things on the bottom of your to-do list. Whether the slower period is part of a natural cycle or unplanned circumstances you can make it count!

How To 59
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Earned Media: The New Kid on the Block Is Back [Webinar]

Beyond PR

Trust is the cornerstone of any successful brand. It’s how we connect with audiences, develop relationships and turn conversations into conversions. It also attracts key influencers and drives authentic messaging. But brand trust is eroding. According to the Edelman Trust Barometer , people trust their family, friends, peers and subject matter experts significantly more than they trust brands.

Media 40