In May, we finally turned a corner in the COVID crisis—although the health risks remain high, businesses finally began to reopen as the economy started its rebound. So it’s no surprise that our leading posts last month offered tips and insights for communicators to help them navigate this initiative safely and strategically.
Popular contributed content included advice for putting together creative PR campaigns during this time, and defining the “new normal” for PR and marketers as we make the shift. Research coverage addressed COVID-spurred changes in influencer marketing, how brands can deal with “COVID fatigue,” and how to start planning your pandemic recovery.
But there were a few refreshing, non-COVID posts that offered more evergreen tips for improving your SEO and transforming customers into brand ambassadors. A very interesting month of coverage—and in case you missed some of these, they’re bundled here so you have a chance to catch up. Hoping for brighter days ahead!
COVID comms strategies—5 recovery and comeback planning tips
If you work in a communications department or act as an advisor to companies, welcome to next big challenge: the proper communication strategy for the recovery phase. Here’s how to do it.
3 essential insights for creative PR campaigns during the COVID crisis
The COVID-19 pandemic has completely turned business upside down. Brands are struggling to communicate during the crisis and creative public relations teams are struggling to adapt.
5 SEO hacks no one talks about that you should embrace
If you want to make it to the top of search engines, you have to hone your SEO skills. There are tips you can employ to make content more visible, but here are some hacks no one talks about.
How coronavirus has changed the influencer marketing industry for consumers and brands
With high-end campaigns impossible to shoot and budgets running low, brands that wish to produce TV ads during the crisis could turn to influencers for content. There are many benefits.
Preparing for post-COVID—6 tips on how to start planning your pandemic recovery now
As many countries enter Phase 3 of the coronavirus, pandemic management protocols (PMPs) will define how we work, travel, congregate, and connect as a society. Here are some critical recovery planning measures your business must heed.
Americans seeking inspirational health news coverage beyond COVID
New research reveals that 70 percent of Americans feel the COVID-19 pandemic has made them a stronger, more resilient person, and 40 percent want to see news stories of hope and inspiration.
Is brand messaging during COVID resonating with consumers—or more often backfiring?
New research finds consumers still want to hear from brands, and more Americans than not believe advertisers should carry on as normal. The crucial question is, what messages should brands communicate—and how?
What’s the new normal in public relations and marketing?
Even saying it seems like an oxymoron—it’s not exactly normal if it’s completely new. How will PR and marketing pros be changing strategies, communications and audience perceptions?
5 ways to turn customers into brand ambassadors
In today’s review culture, people usually want to hear about new products and services from those who have tried them, rather than the companies selling them. You can make it happen.
COVID fatigue sets in—brands have acted appropriately, but consumers are ready to move on
While consumers have appreciated hearing more frequently from brands during the pandemic, and believe brands have communicated with the right tone and content, consumers are ready to move on and hear about something else now.
