Fri.Oct 14, 2016

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Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. Harvey’s career started in the U.S. ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England.

Pitching 226
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Putting the “PR” in Partnership Relations

PRSay

Editor’s Note: Anne Green is presenting Why “Partnership Relations” Is the New PR at the PRSA 2016 International Conference on Sunday, Oct. 23, 4:45–5:45 p.m. The following is a guest post previewing her session.*. Since the start of its evolution as a marketing discipline, public relations has been about more than earned media. While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR hous

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Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

Cision

You’ve been chugging right along with your marketing campaigns, and for a while, they were working. But now it feels like your campaigns are zombies, and your audience is a ghost town. It can be horrifying to realize that your hard work is no longer paying off. Fortunately there are a few strategies to bring your zombified campaigns back from the dead. 1.

Marketing 218
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PR's value proposition is now undeniable

Steve Barrett on PR

The presence and perspectives of CEOs and CMOs at PRWeek's annual conference in New York yesterday proved once and for all that PR now has a seat at the table - now it must use it effectively.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to Update Your SEO-Based Content Marketing Strategies for RankBrain

PR 20/20

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. “SEO is about making our websites become the sources Google cannot help but use for answering queries.”. How do we, as content marketers, focus on making our websites these undeniable sources for answers? First, we need to understand how Google operates in 2016, and where Google is headed.

SEO 68

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Walking the Content Road Less Traveled

Waxing UnLyrical

Hey, Content Strategist! Ready to make some magic by walking the content road less traveled? Yes, you. I’m talking to you. What if, instead of doing what every single content marketing guru told you to do (“Do more!” “Be everywhere!” “Jump on the bandwagon!”), you bucked the trend? What if, instead of being on the most appealing platform du jour (podcasts, anyone?

Travel 67
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Women and the Election Newscycle – Is 26% On-Air Enough?

Beyond PR

Women are positioned as experts during morning show news coverage only 26 percent of the time, says the Women’s Media Center’s #WhoTalks analysis of on-air guests. The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. While the average morning news broadcast featured men 74 percent of the time and women the aforementioned 26 percent, primetime news shows saw men featured 68 percent and women 32 percent of the time.