Wed.Nov 30, 2016

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Debunking PR Myths One Little Lie at a Time

Onclusive

Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test! Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. As an experiment, we republished those articles with new titles […].

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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch. After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time.

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How To Communicate With Stakeholders When Systems Are Down In A Cybersecurity Crisis

Melissa Agnes

Cybersecurity is a high-risk scenario that pertains to every organization. This means that it should absolutely be incorporated into your crisis preparedness program. When working with clients to plan for and prepare for this type of high-risk scenario, one important question that we always address is: “In the event that our systems are down, what is the best alternative measure for communicating with stakeholders?

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Tips for Working on Project-Based Public Relations Clients

Shift Communications

In the public relations industry, the main objective for any agency pitching new business is to become the ‘Agency of Record.’ Commonly referred to as an AOR, agencies who win this title enter an exclusive relationship with their client – the agency agrees to refrain from doing business with any of the client’s competitors and in return the client entrusts the agency with the exclusive rights to managing their PR and communications efforts.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Content Marketing Hacks Driven by Listening

Beyond PR

Every brand listens in one way or another to its audience. Marketers respond to tweets, we receive feedback from surveys and we watch sales trends to determine whether messaging and targeting is effective. Where these types of insights can have the greatest benefit is in content marketing, where knowing what people care about most can deliver impactful results.

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Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks??

Cision

Look, I don’t want to put you in panic mode, but December 31 is racing towards us at warp speed. Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Before you spend the next several weeks in holiday party mode and eat your weight in gingerbread men, however, I encourage you to mark these marketing tasks off of your to-do list so you can start next year prepared. 1.

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