Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” It shows up on 60 Minutes. I’m half-kidding. Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. No really–if you can make it all 12 minutes and not laugh I’ll give you $100. 60 Minutes jokes aside, influencer marketing has become big business.

Writing 124

Writing Marketing YouTube Creativity 124

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2016

Our Halloween party this year was fun and festive. The six Annual Halloween Costume Contest finalists were mostly whimsical ideas, from a giant marshmallow to superheroes! The most sinister getup being Arlyn’s skeleton suit, which wasn’t very scary at all. Next year, costumes mandatory! The post A Non-Spooky Halloween Celebration appeared first on Crenshaw Communications.

Communications 120

Communications 120

Shift Communications

NOVEMBER 4, 2016

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. Either way, making a move to a top PR agency can have a tremendously positive impact on your career growth, but there are also a few things to consider. As someone who has held multiple positions at agencies, and spent several years as a PR manager at a technology company, I’m here to put a stake in the ground and declare my love for agenc

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Agency Healthcare Trade Shows Measurement 115

ZudePR

NOVEMBER 4, 2016

I turned 44 today. And I have a blog post itching to get out. I’d love to give you 44 things I’ve learnt in the last 44 years but I have Friday night comedy, some Miss Tilly’s fudge, and a bottle of Du Pape (not Chasse) with my name on them. So the top four things over the last four years is gonna have to do. The Four Top Things I’ve Learnt Since Turning 40. #1 The Power of Communities.

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Training Film Community Digital PR 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Stalwart Blog

NOVEMBER 4, 2016

Our client Athena , a San Diego-based nonprofit organization championing women in STEM (science, technology, engineering, mathematics), recently led a gender pay equity discussion called “Data vs. Detractors: What’s Really Driving the Gender Pay Gap?” as part of its quarterly Signature Series. I know this blog is typically reserved for marketing, but I was sitting in the room wishing more people could be listening to this lively conversation on a topic SO relevant to both genders. .

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Strategy Nonprofit Engineering System 89

Reputation Us

NOVEMBER 4, 2016

The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. We are very excited to discover who our recipient will be for a year free PR services, valued at $15,000. This will be our sixth year of providing 12 months of pro bono communications work for a nonprofit based in the Portland area.

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Nonprofit Media Training Training Local 60

Stern + Associates

NOVEMBER 4, 2016

Branded bags. Custom key cards. Exhibitor booths. Hosted breakfasts and lunch sessions. These are just a few of the options available to sponsors at conferences and other industry events. Sponsorship. The post How to Make the Most of Your 2017 Marketing Budget: Lower Your Conference Sponsorship Spend appeared first on Stern Strategy Group.

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Conference How To Marketing Groups 59

Katie Paine's Measurement Blog

NOVEMBER 4, 2016

With the exception of the accountants at the TV networks, there are probably very few people who are sorry to see this election season come to an end. Most pundits have declared it a campaign like no other, and it certainly has had its share of “firsts” and “worsts.” But for those of us on […]. The post 5 Ways the 2016 Elections Have Changed the Future of Measurement appeared first on Paine Publishing.

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Measurement 55

PR 20/20

NOVEMBER 4, 2016

I spent the first six years of my marketing agency career chasing hourly quotas instead of results. Our goal was to bill a minimum of five hours per day. Yes, we cared if the client was happy and successful, but the fundamental economic driving force behind the firm's existence, and my career potential, was the billable hour. I discovered early on that the billable-hour model was a flawed, archaic, agency-centric system that wrongly tied agency performance to outputs, not outcomes.

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Agency Marketing Software Resources 85

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Communications