Tue.Oct 18, 2016

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How to Come Up With Sound Bites for an Interview

Cision

The point of public relations is to spotlight you and your business. Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. What should you say? What will people remember? Thankfully, you don’t need to spill your or your organization’s entire life story during an interview.

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Airlines adding “fire containment” bags

Ronn Torossian

Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes passengers feel less safe. The idea behind the small fire containment bags is not a bad one. After a slew of headlines about exploding cell phones, mobile device owners – which is pretty much anyone these days – are all wondering if they will … READ

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New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. Flack’s Revenge has covered tech in PR extensively, and my companion blog Hack the Feed covers algorithms in communications.

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The Talking Points #39between35and49

Communications Conversations

The Business Journal has its long-time 40 Under 40 “competition.” Adfed2 has its 32 Under 32. And now, Pollen has its 50 Over 50. As usual, the Gen Xers are COMPLETELY over-looked. Figures, too. We’ve been overlooked for years. And yeah, I’m going to play the victim card. And yeah, I’m going to complain about it. And yeah, it’s a little tongue-in-cheek.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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PRSA Hoosier Chapter Excited to Welcome 2016 ICON Attendees

PRSay

Learn more about the PRSA 2016 International Conference or register to attend. When I learned that Indianapolis would be the site of the 2016 PRSA International Conference, I considered turning down the role of 2015 Hoosier Chapter president-elect/2016 Hoosier Chapter president. The thought of taking on host chapter responsibilities in addition to managing a chapter of 350+ members was both daunting and, at times, terrifying.

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If PR is Looking for News, Listen for Frothy Words

Sword and the Script

Words matter and his word was frothy. Every time financial news broke, I’d ask him a question or two in reaction. His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. He was a venture capitalist, a responsive client, and had a good sense for news.

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How to Win When Hosting a Twitter Contest

Beyond PR

Even with a large social media following, getting your audience to engage online is increasingly challenging. You cannot wait around for them to come to you. You need to take the first step and offer something of value. One of the most engaging tactics you can employ on Twitter is hosting a contest. It gives your followers a chance to interact with your brand, provides them with a larger spotlight the same way trending hashtags do and gamifies the whole experience.

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Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

“To merge, or not to merge.” That is the question that credit unions (and financial institutions at large) are discreetly asking. These undiscussed, perhaps even taboo conversations, being done in the back room or over glasses of wine, seem to be happening at a steady rate. So do the results: In the first half of 2016 alone, the NCUA approved 100 mergers.

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Should You Use Instagram Story or Snapchat? [Infographic]

Solo PR Pro

In addition to a growing number of social media channels, communications professionals must also contend with the near constant changes of features within individual channels. More channels are beginning to add similar features making it more difficult to determine the best platform for your social media marketing efforts. Instagram recently released Instagram Stories, a feature that is very similar to Snapchat.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why hasn’t Apple launched a VR headset?

PR in High Definition

Everyone’s doing it. Sony’s doing it. Samsung’s doing it. Google’s been doing it for years. Even Facebook is doing it. Virtual reality. 360-degree video. Call it what you will, it’s either the next big thing in technology or the next development to burn brightly for twelve months before vanishing into obscurity. But it’s puzzling that Apple hasn’t yet entered the VR race.

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Samsung PR disaster or crisis management? When it all goes up in flames.

Norton's Notes

It has been a truly torrid couple of weeks for consumer giants Samsung. In an instant world, even minute issues can spiral into a PR disaster, so when a major clanger is dropped- damage can be cataclysmic. And this has very much been the case this past couple of weeks. The Galaxy Note 7 was the cornerstone of Samsung’s range—and a product bursting into flames is pretty much a worst case scenario already, before even adding a failed initial recall.

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10 starter subjects for PR blogs

Sarah Stimson

If you’re looking to break into PR, one of the easiest ways to build a network online and raise your personal profile is to write great content and share it on social media. The trick is to write content that other … Continue reading → The post 10 starter subjects for PR blogs appeared first on SARAH STIMSON.

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What Public Relations Can Take From Contract Theory

ImPRessions - Crenshaw Communications

What does the recent Nobel Prize have to do with good public relations agency business practices? No, there’s not a Nobel for PR. But before you nod off in boredom, remember that a sound understanding of contract theory can enable smart negotiation and fair compensation. As you enter into your next relationship with any business partner, it’s a good idea to bone up on the science of contracts.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Well Written Press Release #9: Choose Your Title Carefully

ISEBOX

Read Time: 2 minutes. The title of your press release is arguably the most important piece of your entire release. It’s what causes the difference between the journalist clicking the little red X or double clicking to open. Here’s where we go deep into the bowels of the rules for choosing titles for anything that will display on the internet. Write your Title as the Very Last Step of the Writing Process.

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